Hey guys, Aaron here!

I live in an old matchstick factory in Central London, well it’s East London and it’s got some real fascinating history about it. It was built in the 1850’s and it’s been around ever since then, but it was a factory up until the late 1970’s. So, it’s basically well over a hundred years in operation which is fascinating to me.

It’s got a tonne of history and it was the first of its kind. It’s quite a famous brand, it was Bryant & May. It really got me thinking about longevity in business, and thinking about, ‘Okay, well this factory is to be around for like 150+ years then it must have definitely had a lot of their systems absolutely down’.

The reason it kind of stopped production is because the matchsticks were able to be made cheaper elsewhere overseas. It just goes to show that no matter how old your business is, no matter how many of the systems you got in place turning out your product if you’re not innovating, if you’re not constantly looking to improve and keep an eye on the market place then things can end pretty rapidly.

In terms of what it means for us as e-commerce business owners or you, as an Amazon seller, it’s like what can you do to make sure that you are not caught out. The landscape on Amazon is much fast paced than the matchstick business, for instance.

So, what can you do to make sure that your Amazon products, your e-commerce products are continually staying ahead of the game? Making sure that you are innovating, make sure that you are continuing to improve your product. Not just have a product launched and then forget to continue to enhance it.

I spoke to a client the other week and he’s sold millions of dollars-worth of his products on Amazon.com and things have gone great for him over the years but in the last 8 months or so, things slowed down because he didn’t continue to update his products. As soon as he updated a new model of one of his products – one of the best sellers almost immediately.

Obviously, it took a little bit of time to build up but the point is what are you doing in your business to make sure that you are not just being stagnant in your products?

More importantly what can you get off your plate? What thing can you remove?

If you are doing a lot of the day to day, a lot of things in the business where frankly are below your pay grade, you are not bringing the most value to the business. You might be good at them, you might enjoy them but you’ve got to look at it objectively.

Where do you bring the highest value to the business? What are you good at? Figure out what you need to offload. Is there stuff where you just basically might hate the detail? You might be an ideas person and you need somebody that is an offsider or somebody that loves the detail to be able to get all that stuff off your plate so you can stay in your zone of genius, that’s the aim of the game.

It can be hard to be aware of exactly what you’re good at and what your skill sets are but if you really think about where you really bring the most value, get clear on your strengths and weaknesses. Ask people around you that know you and work with you. Just hire to get that off your plate so you can keep innovating. You can keep working in your zone of genius.

You can have systems to continue to improve your products overtime. You can have systems that continue to launch new products, new market place without being caught out and having your brand slip down in terms of relevance and popularity.

All I got to say is think about in your business what systems can you put in place to get you more in your zone of genius? Who can you hire to make sure that you are not getting caught in places where you frankly hate to work? It’s not just bringing the best value to the business.

That’s it for now. I hope you are having a wonderful week and until next time, I’ll speak to you then.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

This is just a quick video about finding the root cause.

Have you ever had these problems that just keep coming up. We’re busy as business owners, we’ve got a lot on our plates a lot of the time and without fixing the root cause these issues just keep coming up. Your fixing the same fires again and again. So this is a solution I’ve been using in my personal life and also my business which has being killer first and it’s been really helpful. So, I know it’s going to be helpful to you too.

I didn’t invent it, The 5 Whys, I think it’s from the corporate world, maybe Six Sigma or something like that but ultimately it’s really helpful.

We find that looking at your business in a way of fixing the constraints, fixing the bottlenecks and going into the biggest bottleneck first, fixing that, making that better. Then the next one, increases the output of the business and that’s what we never have to stop doing.

Think about it in that light, fixing these issues that come up, which are bottlenecks, using these 5 Whys tool to find out the root cause of it is going to be really helpful so you can actually prevent that issue from coming up again by fixing the root cause instead of just putting out the fire. You’re actually going to fix it so it’s not going to happen again.

Really helpful, try it in your own life, try it in your personal life it works for every area. I’m going to run a quick example for you on how you could use it. If you want this PDF then just drop your comments in the box below or reach out to us and we will be happy to send it to you as a tool you can use in your business and your personal life.

Finding the root cause – this ultimately is so we can fix the bottlenecks just like I said, improve the bottlenecks. The speed of the business is depending on the weakest link. If we can fix the weakest link, improve the output of that bottleneck, the business will speed up or the output of the business will increase.

Let’s get started with this 5 Whys diagram. In the example, we are going to start with the issue in the top box.

My listing has gone down – This is a right pain for any person selling on Amazon or any platform that you sell on. That’s the problem, this could happen a number of times, it’s happened to me over the years.

Why did this happen? – There was a violation of a certain keyword in the listing. Why was there a violation of a certain keyword? It’s because there was no pre-check and this is just an example. You have to be like an investigator, you are going back to the root cause.
There is no pre-check done when the listing was created. When the listing was created by the team or the person that did it there was no list of keywords that they were not supposed to include which caused to flag in Amazon.

Why wasn’t there no pre-check done? – The reason was because the person that set the listing up didn’t use SOP. In that case they’ve missed the keyword which is not allowed. It could have been like a word which mentioned, it could have been a health product, something that is very sensitive. It could have referred to something that release anxiety or something about cancer or something like that and it just flagged.

In this case they didn’t use SOP for checking. Why didn’t they? – It is because in this example, the team member didn’t know where to find the SOP.

Why? – There is no clear way to locate the SOP. There could be a training issue, in this example. The team member actually building a listing or somebody that you outsourced that listing creation to, you didn’t give them a procedure or guideline for the keywords that they are not allowed to have in there. Or, they just could not find it. They just didn’t know where to look.

There was no clear way to locate the SOP and all of that is the root cause of why the listings gone down. How can you prevent that from happening in the future? This is where we are going to write on the System Improvement part.

In this example, we could say:

Step 1. Attach the Standard Operating Procedure (SOP), which is the written procedure of exactly how to write the listing. Attach the SOP to the Asana task or whatever project management software you use, Trello, Click Up or Basecamp.

Whatever you use attach the SOP to the actual task. So next time you come to run that task or a new listing, if you have a master project in Asana or Trello, for listing creation the SOP will be attached so they know how to do it. They must follow exactly step-by-step so they would know what not to include and to avoid this from happening in the future. That could be an example of a system improvement.

You could say, ‘I know that there is a bunch of listings that have not been checked.’ So what systems of improvement that an action step that we can take now to prevent this from happening across the other listings.

Step 2. Go through and check current listings. You can say, ‘We are going to go through every listing and you can check to make sure that you don’t any keywords that you are not allowed to have.’ If that is an action step so somebody from your team or you can go to do that to prevent the listings from being taken down.

So, that is a very simple way of how you can use the 5 Whys to find the root cause to fix an ongoing problem that just keeps coming up again and again. There is nothing more annoying than that.

If this came up, let’s say this cost you $20,000 for your listing in terms of sales that is a lot of money if it happens 5x a year. What is more annoying is the momentum that is lost and probably the rankings and the traction that you did have in the marketplace, which is hard to examine the opportunity cost of that.

Here is an example of how you can use this. It should have been super clear, super easy to understand, if it wasn’t let me know, I’m happy to help out. If you want this PDF just add a comment into the box, a Facebook comment, or you can reach to us if you see this somewhere else, on our blog and we will be sure to give it to you in no problem whatsoever.

The 5 Whys, this is to fix the constraints, fix the bottlenecks in your business and ultimately the speed, the output of the business. The success of the business is determined by the biggest bottlenecks. If we can go to each bottleneck and fix and alleviate and lift the load of that bottleneck by creating systems, procedures, adding team members in. Whatever the bottleneck is that’s going to enable the business to continue to grow and reach the next level of capacity and then we do it again and go to the next bottleneck and so forth.

I hope that makes sense, Aaron here, thanks for watching. Any questions, please do let me know. Bye now!

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey Team, welcome to the little, lovely garden we’ve got here, where I live, let’s have a look, it’s like a communal area where I come to chill sometimes.

I just sat and thinking about a question I keep getting asked again and again and it’s around people really wanting to open up new marketplaces for their products. With all these marketplaces that are available to sell your products on. Amazon for instance, you’ve got Europe, you’ve got America of course, you’ve got Japan, and Australia now and this presents a huge opportunity. It also presents a huge feeling of FOMO – that a lot of sellers, get fear of missing out.

They’ve checked their sales volume of their current products in these other market places and they could see there’s 10, 20, 30 or 100K per month in sales in most cases if their products’ got demand that they could be having a piece of.

This is creates a challenge in a lot of sellers worlds because they go ahead and launch their products in these new marketplaces or it could be a new channel like Shopify or Walmart, for instance. Or they focus on building out Facebook funnels and dialing everything in that regard without having their current business processes and systems dialed in.

In the example of going ahead and launching new products over in a new marketplace without having the fires taken care of in your current business it can spread you a bit thin. I’m talking from experience, this is what happened to us years ago, when we were like a kid in a candy shop. This is me specifically, I was like a kid in a candy shop, launching new products, getting all excited and basically going to new marketplaces, and it spread us too thin.

Instead of dialing in on my current business first, fixing all the fires, having all the systems in place, the procedures handed off to somebody else so they could take care of it instead of me.
What happened was we launched into these new marketplaces and it turned out to be a splash in a pan. It didn’t last long because we couldn’t have the systems in place in our current marketplace to allow us to focus exclusively on the new products that we’ve launched in new marketplaces.

What I would say is, what is really helpful before you go ahead and launch into opening up into these new marketplaces is just take some time, map out your entire business in terms of all the processes involved of your current business, whether it’s in the USA. Build all the processes out, get all the recurring ones handed over to somebody else in your team. And, when fires come up, these urgent fires that pop-up and you have to fix them immediately, then first obviously is to fix the problem.

The second step, which a lot of people misses is create a procedure so that it doesn’t ever happen again. Instead of doing just a one time fix and then turning around to do something else and before you know it it’s happened again and you’re in urgency.

What I would say is figure out where you can build these procedures so you don’t have to continue to fight these fires each and every time they come up. As soon as you have procedure for it you can give it to your team so they can actually fix it and you don’t have to actually go ahead and deal with it the next time it pops up.

If you’d spend a little bit more time upfront, just a few hours to write a procedure, with a common issue that comes up, then you get that time you’ll save could be 10 hours, 20 or hundreds of hours into the future, over the next months and years that your business is running.

It’s like a gift that keeps on giving. You just build the procedures for the most reoccurring issues that come up, hand them off to your team, that’s going to allow you to focus on, “Okay I’m gonna open up a new marketplace. We’re going to take these existing systems that we built and take it to Germany, take it to France, take it to Japan and we got a prototype model that we can take anywhere and produce the same results.”

It’s like what McDonalds did with their business model. Ray Kroc absolutely mastered the art and science of building systems. Having that business be taken anywhere in the planet and produce the same burgers, the same experience and massive financial results.

That’s what I got to say really today is if you’ve got the idea of taking your product to a new marketplace, I would just take a bird’s eye perspective of your business currently. Really look at it objectively and say, “Okay, Is this business really systematized? Am I still doing a lot of work?” If you are, then work on that before you’re going to launch a new product in different marketplaces. Like I found out years ago, it doesn’t last long if you just do a haphazard launch and you got all these other files, crazy things going on in your current business.

So, guys that’s my little insight for you today. I hope that was helpful. Let me know if you have any questions at all.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey Guys, Aaron here!

I just want to make a little video. It’s becoming a bit of a habit: me sat on benches talking about insights that I have been finding in my own life and my own business.

Throughout the day, if I’ve been working hard, I just take half an hour and I just come and have a little think and share an insight with you.

One of which recently is problems when they come up, most people think, “Ah, they’re right pain in the ass!” But, they are actually gold, if you think about it, problems are a sign of, they are an indication, they are like a symptom that there is something not right.

What I did for years and years is just fix them the first time and then walk away. I put out the fire and don’t get to the root cause of what keeps causing the problem in the first place.

That’s what I see, by habit, just by default that’s how most of us are built. We just go to the most urgent, put the fire out and then turn around and then do something else. Instead of becoming investigative to figure out why did the fire begin and how do we prevent it from ever happening again.

Problems are absolute gold if you take the time to sit down after an issue has come up and just collect all the issues in a week which happen, whether it’s your customer service staff, or your inventory management.

All these little problems, issues that come up stem from a system or procedure not in place or being efficient. You can go and create that procedure or adjust the procedure to make sure that it happens more effective next time or prevents the complete fire from happening completely.

This is the same way with recurring tasks that you don’t want to do. Dive in deep and figure out all these problems that come up, whether it’s personal, could be in your health, could be your own business, could be your finances. Dig deep and figure out what is actually going on. What‘s the root cause of it and how can you fix it so it doesn’t ever happen again.

It is really about just identifying that initial fire that comes up and figuring out, “Okay why is this happening? What’s the root cause of this?” Go in deeper and really figure out what is actually going on at the root level.

A lot of the times it’s just a simple procedure. It’s just handing it to somebody in your team so you never have to deal with that issue when it comes up again.

This should be an ongoing process as well, if you can become a systems engineer. If you think about it your whole life is a series, collection of systems like hundreds or thousands of systems.

If your job is to basically define all these systems, identify them first and basically build them so they become more effective and just tweak them. You can be like a tinkerer, a watchmaker tweaking all the processes in your life.

So that’s a little insight. I hope it was helpful. It really helped me recently and it’s given me a new perspective on how we see our lives. It’s a complete collection of thousands and thousands of systems in your own life let alone the millions of systems that touch your life on a daily basis.

That’s it for today guys, hope it was helpful. Take care now.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey Guys, Aaron here.

I wanted to share a very quick insight with you guys today and it’s all about identifying where the root cause of the problem is.

Many of us, including myself, this happened to me loads of times personally and in business, we have been looking at what is going wrong and looking at it as in, “Okay that’s the problem” but trying to fix.

If you think about it when you see a rotten fruit on a tree and say there’s an apple tree and all the fruits are rotten and you are like, “Okay, well this is just obviously an issue with the fruit,” but that is not the case. You need to trace back where the problem is coming from. If the fruits are not growing because it got not enough nutrients then the problem is in the roots – not the fruits.

The same can be applied to a lot of people’s Amazon businesses, their ecommerce businesses. This is something that happened to me in my personal life recently. Even though I teach stuff, even though I talk about it a lot I still need to identify a lot of areas in my life where I need to fix the root cause of the problem instead of just addressing the fruit.

With that, I had a skin condition for years and years, it was dermatitis. The doctor told me you can’t fix it. It’s incurable you just have to put cream on. I just accepted that fact. I was, “Okay that’s it.” I was caught up in being busy, focusing on business and neglected that part of my body and I didn’t really address the root cause.

After a bit of research, it took me literally an hour or two, then I realised it actually wasn’t to do with I’ve just got skin issue it was what I was eating. I’ve stopped eating dairy, and I stopped drinking coffee for the last week and a half and it’s gone, it has completely cleared up. To me that was something so small that can bring such a big leverage point.

I’ve spent hours and hours in the doctor’s going to get prescriptions and reordering and after all that time it was just a simple fix – just stop eating dairy, and I was drinking loads of bulletproof coffee and all this.

What lesson can you learn from this and apply it to your business. What area of your business is just not performing? Is it you’re looking at the actual fruit or the root?

Let’s say you’re looking at the part of your business which your listings keep getting taken down or your products are not selling well. That’s the fruit, that’s not the root. So, you need to look down deeper along the line and see what system can you get in place. What leverage point can you get in place to enable you to not be having the products go down or your listings disappear.

So, have a little think about that in terms of what is the root cause of the things that happened. For me, it was something so simple as in just removing a certain thing from my diet. For you guys, in terms of business it could be, “Okay, I need to just set up a checklist to make sure that all of my listings are visible and selling.” Or, I need to do a checklist to ensure that every week we look at the keyword ranking positions for all of the keywords that are relevant for our products. Then, create a checklist as an action plan to re-rank products if they slip down, something so simple!

What systems can you get in place that alleviate challenges that arise in your business that seem to be the fruits. If you just keep focusing on the fruits the problem keeps reoccurring. You fix the system, then you don’t have to think about it and it just fixes itself next time.

So, hope that was helpful. I Hope that made sense. Let me know if you have any questions and post below one area or issue that keeps coming up for you again and again that you just love to have fixed. We will talk about it see if I can offer some insight there.

Guys that’s it, coming to you from a sunny East London, boiling hot today, black was a bad choice!

‘Till next time.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey Guys, Aaron here! I just want to do a very short video all about getting ready for Q4.

As you guys are fully aware, being immersed in the e-commerce industry, a lot of sales, a lot of business come in Q4. So, my question is what are you doing now to be prepared for Q4?

Many people get to Q4, I have experienced this myself a number of occasions, and things not be as profitable or successful as you do hope and as you wanted.

The symptoms start way back in the year, like now or before now.

So, the question is what are you doing right now to prepare yourself for the best Q4 of your business life? What products are you looking to launch and get visible especially if you’re selling on Amazon? What products can you get visible in front of as many eyeballs as you can?

Ultimately, if your product is buyable in terms of it converts, it’s relevant and as an offer which people find is relevant to them as valuable to them, how many people can you get that offer in front of by the time Q4 comes around?

So that is the outcome. It is to get as many of your products in front of as many people in time for Q4 and before that obviously.

The question kind of is what can you do to remove off your plate right now? If you’re the sole driver of all of these areas of the business, for instance, (1) Inventory Management, (2) Customer Service, (3) Bookkeeping and all the daily firefighting stuff. If you’re doing most of that stuff then is that keeping you away from launching new products to get them visible for Q4?

When somebody has a Q4 which doesn’t work out as well as they’ve hoped, it usually starts way back in the year because they weren’t getting stuff off their plate to get to launching new products, to get to things that actually really matter.

If the outcome is to have a very profitable and successful Q4, what are you doing in your day to day and your weeks and your months that frankly is keeping you away from launching new products, keeping you away from revenue generation, profit generation activities, whether it’s building list of customers, whether it’s launching and creating new products. Or, having a team or your team actually do all the other manual, repetitive things.

If you’ve had a Q4 which didn’t go as well as you’ve planned before then it usually stems from having doing a lot of the stuff in your business throughout the year which is keeping you away from getting all the products live and visible.

My question to you is what can you start doing now? What can you start removing from your plate right now so that you can get to getting your new product ideas alive? Visible in front of these many eyeballs as possible before Q4 begins so you can ultimately have the most profitable and successful end of the year going in and rolling into next year.

That’s it for now guys. I hope that makes sense and hope that provided some insights into how you can start really focusing on what is critical right now for you to have the best year yet.

That’s it guys, take care!

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey guys! Aaron here, coming to you from a noisy Hackney Wick in East London.

I just want to do a little video to talk about some of the things which is going on in this area and how I see similar things happening to people and their businesses. This area got a really strong culture of creatives, artists, musicians – and what’s happening, as you can see there’s a lot of street art here and there’s a really strong culture around and community in this area.

What is happening to my understanding is that a lot of these areas have been fully refurbished. So, a lot of these warehouses where there’s a lot of these artists live, where the community lives are being wiped out. These warehouses are being removed to build high-rise apartments. A lot of people are really upset about this.

There have been huge positions all about saving Hackney Wick from just being the same soulless built-up area with apartment blocks that people can’t sell. I don’t know so much about the story (what’s actually happening) but what it did remind me of is, how do you keep innovating your business and your products to stay relevant and stay at the top of the Amazon search results?

Also, how can you make sure that they are relevant and buyable? Because, Amazon’s filled with products that have been just given up on or discontinued. They’ve just been left because they’ve just been overtaken by competition and that’s what we don’t want. So, in the same vain really as, Out with the old, In with the new, how can you keep your products new and evolving over time.

What happens is, I see this again and again. I’ve been speaking to 7 and 8-figure sellers all the time. Every week we’re having conversations and it’s really about people get going, they launch products, it goes well and then they move on to the next thing without typically setting up a system to continue to drive 2 things on their listings.

BUYABILITY and VISIBILITY are the 2 main things on Amazon which are important. So how can you continue to drive that forward?

A lot of people, what happens is, they launch their products, it goes well and then they move on to the next project, they move on to the next thing, the next shiny object. That product that was selling well starts to die-off, bad reviews come in or they’ve got a challenge with keeping the listing ranked on a continuous basis.
The question is what systems do you need to ensure that your listings remain buyable and visible?

We have a system that we help our clients with called the Asset Optimisation System™, which is basically, how can you ensure? What can you setup? What system can you put in place to make sure that your listings remain Buyable – either they convert, they remain relevant, they continue to solve customers’ evolving problems or they stay competitive in the market place so you are not being left behind and being knocked down like some of these buildings.

Also, what can you do to ensure that your listings, now that they are buyable, how can you make sure that they are visible. How can you make sure that people are seeing them? Your ideal customers are finding your products to buy.

This came really of a client, a win that we had recently. We helped them setup a system which is the Asset Optimisation System™. How they can basically optimise all of their bestselling listings, which is the top 20%, worked on them and set up a system so other people would do it. We built the SOPs and it grew their business a €150,000 a month. That’s €1.8 Million a year just for one system.

That’s something they can now almost set and forget. They built that system now so other people can get them running each and every week for them. They can focus on their vision. They can focus on doing what they do best and they don’t have to worry about worrying the listings are going down, the listings are not selling well as they used to because now they have something working around the clock for them, a system and a team to ensure that it doesn’t happen.

So guys, what thing is showing up in your world that if you just put a system behind it then you can have other people run it will alleviate these issues so you can stay competitive in the market place and continue to grow your existing assets.

That’s it for now guys, have a best day!

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey gang! Aaron here, just shooting a quick video from East London in one of the hottest days of the year so far – absolutely blistering.

I was just been listening to an incredible book called Essentialism by a guy called Greg McKeown. If you just search for Essentialism book, it will come up.

Basically, it talks about on how to really focus on what’s essential and remove everything which is not. One of the points that’s really, really hit home for me – there’s a couple really – but the first one: How to create buffers in your life and in your business.

He used the analogy of if you’re driving down the motorway a hundred miles an hour and you’re one inch behind the car in front and you’ve got no buffer. In case they hit the brakes then you’re going to crash, you’re going to cause some damage and that’s obviously what we don’t want.

That is the first big point for me.

How many times have you kind of estimated that it’s going to take certain amount of time to do a task and it’s taken like four times longer? That has happened to me. And to be honest, I’ve never been really great in getting better but it’s really an insight for me which means, okay, what things am I overestimating? How am I creating additional stress by thinking I can get things done in a certain amount of time and not be able to?

The second thing is he tells a story about a book called ‘The Goal’ by Eliyahu Goldratt and this has come up a couple of times. A mentor of mine also told me about it recently as well. It is talking about the constraints in a system. It’s basically about where we’re the bottlenecks in your life and in your business.

It talks specifically around the breakthrough that a business owner had. It references this parable which is called the Goal by Eliyahu Goldratt. It talks about a guy who had a challenge at work where his manufacturing processes weren’t really working out. He had a breakthrough when he took young children on a hiking trip. It was quite apparent after a while that each child was walking at a different pace and there were some guys that really struggled and some guys that really didn’t.

What happened is, all these children started to be spread out across the whole over a mile or two. They were trying to make the sunset at the top of this hill but it was a real struggle because the guy at the back was causing everybody to be dispersed.

He thought about it, and he realized that the thing to do is to put the slowest at the front and then to remove all the weight from this guy’s backpack and start doing that to all the children in the order of how fast they can walk. What soon started to happen is the guy who was once at the back called Herby, in this example, started to be able to walk a bit faster as they took a lot of the weight out of his backpack. In the end they started removing all the weight from the slower kids’ backpacks and they started to speed up. Eventually, they actually were able to meet the sunset on time.

In that moment, that kind of caused a big breakthrough for, in the story, the guy who owns the business because he was able to realize where the constraints were in the system. In this case, it was Herby, the poor kid at the back, and take the burden out of his backpack.

How does that translate to your business and in your life?

Something that I have a huge, huge breakthrough very recently is fixing the constraints in our business but also how it’s playing out in my personal life as well. In terms of your e-commerce FBA business, in what areas of the business are moving much slower than you would have hoped? Is there a thing that you just never get to? Things that get ages and ages, if that’s the case then maybe it’s a good idea to just take a sit down and look at what point in your business is the slowest moving thing – things that are holding you back.

In a lot of people’s cases it could be you just got so much to do, there’s so much on your plate and you’re not getting enough leverage or help. Or, you might not be working on the things that are really important to move you towards your outcomes. It could be how it takes 6 months to launch a product. Okay, well, trace that back: Where are the constraints in that system? Where are the bottlenecks?

Then, try to alleviate these bottlenecks with getting some help building a system using checklists, SOPs. Have a think about that and try to identify. So, my question to you is, what area of your business has the biggest constraint right now? Is it, “okay, I’m not just launching enough products,” as I have mentioned or is it a different area of our business which is really taking too long and it’s causing the whole business to come to either grinding halt or not just move forward fast enough.

So guys, that’s my little insight for today. Hope you enjoy summer or winter, wherever you are in the world. Until next time, speak to you soon!

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey guys, Aaron here!

I wanted to share cheeky little 5-Step Framework that you can use to basically build a system and get it off your plate.

This came out with a conversation I had yesterday with one of our clients. Basically, we started working together last year and they had a ton of products that were not optimized. So, we sat down and built a system and it’s generating an extra 150K per month for them now because of that system we built.

It all really starts with just defining what it is. DEFINE what is actually inside of a system. What area of the business? It could be, for instance, listing optimisation. So, define what are the steps in it first.

The second step is going to be, to RECORD videos. You’re going to do it anyway, so just hit record and you got that archive of videos on how to do every single step.

The next thing is all about OFFLOADING it. Offload it to somebody else’s plate.

The next stage is AUTOMATE. It actually happens as a habit. It’s off your plate completely, it’s something that they take care of.

The final piece is to REFINE it. Set up a rhythm or a system where you can each and every week refine how you do that specific area of the business.

D.R.O.A.R: That’s the little framework you can use anytime you are overwhelmed with tasks on your plate. What you can do to get things off your plate unto somebody else’s.

I will just recap, DEFINE, RECORD (the videos), OFFLOAD, AUTOMATE and REFINE.

Good ways to REFINE is having weekly workshop rhythms where you basically collaborate with the team members involved in the area of the business and brainstorm ways to improve it. You take one action away and implement it to improve the processes.

If it works, then you update the SOP and your business is always improving in every area if you set it like that.

So guys that is the little insight, 5-Step Cheeky Framework for you guys to use next time you are looking to build a system.

Thanks, guys! All the best.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Earlier, I gave you Key Points 1 and 2 of the Workshop Rhythm Advantage™. Here now are Key Points 3 to 5:

Point 3. Keeping it Relevant

This is a big part of it. If you’ve got e-commerce business, like everyone in this call has, there are different areas of the business, right?

Let’s just say, it depends on the size of your company. If there is just one of you right now, you can still break it up into having a period in the week to take a step back and look of what’s important and where things are and what needs to be done.

If you have a team of 10 and you got 2 customer service staff, you got 2 bookkeepers, for instance and you’ve got 2 people that work on graphic design then depending on the size of your team, it’s going to be relevant to break up the different parts of the business.

For example, one workshop that you are going to hold is, when you have a launch manager, is having a launch manager meeting, which is basically the project manager meeting where you and the project manager get together and the business partners get together, preferably at the start of the week, and hold a 30-minute meeting to go through the VOTAs, which is what we discussed in the launch manager advantage. Basically, you look into the projects of what’s open, what people are stuck on and what are the obstacles and what are the next actions. (I’m going to show you some agenda and you can show them as well as a template in your business and tweak them to fit your needs.)

The point is, keeping the meetings and workshops relevant to specific areas of the business. You could have a launch manager meeting, customer service meeting, and product launch meeting. All the stakeholders that are involved of the product launch from the people that are deciding on the opportunities, the bookkeepers analyzing the margins and the financials, the designer who is designing the packaging, the launch manager (of course), all the people that are involved in that process need to be in that call to discuss the current products that are being launched, where things are in the pipeline and what are the next actions.

We talked about launch manager meeting. We talked about customer service meeting. We talked about product launch meeting and another really really important one is whole team meeting. What we do and what we’ve done over the years is have launch manager meeting on a Monday for half an hour. We actually start with the financials meeting, the high level stuff between you and your partner, and the bookkeeper or CPA and then we have a launch manager meeting and the whole team meeting. So that’s how we’ve done it and it depends on how your setup is like.

Then we have the different areas of the business like customer service meeting in the week. We have product launch meeting throughout the week at set time and that is in the calendar as recurring. A great way to drive execution as well, within these smaller teams (customer service team) is to have a daily stand up.

It depends on how big your team. If there are just 2 of you right now then a daily 15-minute stand up or scrum is great to ask 3 questions. Everyone goes around the room, it’s a stand up meeting. We will share a win or something we are grateful for and we will say, “What did I work on yesterday?” “What am I working on today?” “Is there any impediments that is stopping me moving forward?” If somebody has an impediment then somebody else on the team can say I can help you with that and they can take out of the meeting and they can solve it. There is a great way to have regular touchpoint to drive execution and results.

Keeping it relevant is key so you are not having one meeting as we are talking about all these different things and the meeting goes on for hours. Ultimately there is not a lot of productivity in there. If you can keep them solid in different areas. There is no reason why if you have one big meeting once a week we are talking about everything which is messy. You got huge agenda, you got no focus, you’re having customer service issues being talked about and the bookkeeper’s sat there and they are like, “This is not relevant for me.”

Depending on what your company size is at, try and silo them into different meetings and at specific times. People that have issues for the week they bring them up to the meeting to debate and decide what the next step is.

Point 4. Keep it On Track

Keeping on track is super key. There is a meeting, as you know, you have been in a meeting before, i’m sure, and time and time again it goes on and it goes on and it goes on because there is no restriction, there is no timer set, and there is no specific outcome. The point is there’s need to be somebody holding on the meeting which is their role to be like, “OK, this should be taken out of this conversation.”

If 2 people start talking about a solution or an issue and it’s not getting very far from the call, “OK, please take that offline and just have a quick conversation so we can keep moving for the agenda.” One thing I would advise you is to have a clock timer on the screen. Set an hour for the meeting and just be done by half an hour. That gives you a bit of time either side. Half an hour should be more than enough to keep productivity up. Keep it relevant to this specific area of the business.

Point 5. Collaborate and Evolve

This is really, really important because I mentioned earlier for to create an environment where people are heard and it’s about creating that buy-in. And I have mentioned, if you have a team of Filipinos it can be a bit more challenging for them to bring their ideas and speak up but through time and having the right team members on board, in the first place, you can create an environment where people feel safe to share and collaborate and bring their best self because you don’t have all the answers. Your team and the trenches, a lot of time, have a great perspective on it than you.

I’ll give you a high level on what this means. This is about brainstorming an area to improve and this is why it is important to create that safe place.

If there is an issue, you brainstorm. If you’re looking to improve an area of your business ongoing, if you create that place where people throw out all ideas and brainstorm together and you highlight, you have a list of things to improve and you debate and decide, “OK what’s the one thing that we can take from this list?’ To which is going to further and improve this process of customer service or customer love system or the product launch system. “What one thing on this list could we do to improve the system?”

Once you have debated and have decided of what that one thing is which is ultimately going to give you the biggest leverage and the biggest progress. And it is about brainstorming and listening to ideas on how we can improve that area.

Let’s give some context, let’s say the customer love system. If you’ve got 2 customer service agent and you’ve got all your systems outlined and this is a problem that keeps arriving with a certain process or if you got the customer love system and then you’ll say, “Guys, how can we improve this area?” And you just have a workshop where you just brainstorm and you’re just jamming together and you are collaborating and you build a list. You’ll say, “OK, which one has a bigger impact?” And you highlight that one thing that is going to ultimately improve the customer experience with your company.

Once you have highlighted that is brainstorm ways to improve it, agree on the new test process. Let’s say for instance, you have a new customer that have just bought from your new Shopify store and you have a process, a system where they buy from your store and you don’t really follow-up on them to see how the product is.

An addition to improve that could be you’re going to send a personalized video of you or of a team member, the customer service agent, to that customer saying “Hi John, I really, really appreciate you trusting us and buying our XYZ widget. This is just a message from our team brand. Let you know that we appreciate you and we are here for you if you have any challenges or anything whatsoever.”

A face video and you send it to their email address. If John opens up in his email and sees it from a customer experience point of view then he is blown away by this personalized video from this company. I just bought this random thing from this website. So that’s one way on how you can improve that process.

There’s a tool called Bonjoro, if you’re looking to do that it’s amazing. That would be the test procedure. We are going to test using this video to send to each customer that buys from our website to create that amazing client experience. You could test it for a few weeks. Once you have seen results and this is working really, really well it then becomes a formalized procedure. SOP is created and is added to the customer love system.

That wouldn’t have happened if you didn’t come as a team and collaborate. That’s the power of coming together, throwing ideas on the table and listening to people getting their buy-in, you are taking all their actions away to test. Once it becomes successful this is going to be rolled out and is a formalized part of the company. The SOP is added, to the workflow, so when new customers start to come aboard they understand that is just a daily step they have to do for every new customer.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.