When To Open Up New Marketplaces/Channels
August 17, 2018 10:25 am
Hey Team, welcome to the little, lovely garden we’ve got here, where I live, let’s have a look, it’s like a communal area where I come to chill sometimes.
I just sat and thinking about a question I keep getting asked again and again and it’s around people really wanting to open up new marketplaces for their products. With all these marketplaces that are available to sell your products on. Amazon for instance, you’ve got Europe, you’ve got America of course, you’ve got Japan, and Australia now and this presents a huge opportunity. It also presents a huge feeling of FOMO – that a lot of sellers, get fear of missing out.
They’ve checked their sales volume of their current products in these other market places and they could see there’s 10, 20, 30 or 100K per month in sales in most cases if their products’ got demand that they could be having a piece of.
This is creates a challenge in a lot of sellers worlds because they go ahead and launch their products in these new marketplaces or it could be a new channel like Shopify or Walmart, for instance. Or they focus on building out Facebook funnels and dialing everything in that regard without having their current business processes and systems dialed in.
In the example of going ahead and launching new products over in a new marketplace without having the fires taken care of in your current business it can spread you a bit thin. I’m talking from experience, this is what happened to us years ago, when we were like a kid in a candy shop. This is me specifically, I was like a kid in a candy shop, launching new products, getting all excited and basically going to new marketplaces, and it spread us too thin.
Instead of dialing in on my current business first, fixing all the fires, having all the systems in place, the procedures handed off to somebody else so they could take care of it instead of me.
What happened was we launched into these new marketplaces and it turned out to be a splash in a pan. It didn’t last long because we couldn’t have the systems in place in our current marketplace to allow us to focus exclusively on the new products that we’ve launched in new marketplaces.
What I would say is, what is really helpful before you go ahead and launch into opening up into these new marketplaces is just take some time, map out your entire business in terms of all the processes involved of your current business, whether it’s in the USA. Build all the processes out, get all the recurring ones handed over to somebody else in your team. And, when fires come up, these urgent fires that pop-up and you have to fix them immediately, then first obviously is to fix the problem.
The second step, which a lot of people misses is create a procedure so that it doesn’t ever happen again. Instead of doing just a one time fix and then turning around to do something else and before you know it it’s happened again and you’re in urgency.
What I would say is figure out where you can build these procedures so you don’t have to continue to fight these fires each and every time they come up. As soon as you have procedure for it you can give it to your team so they can actually fix it and you don’t have to actually go ahead and deal with it the next time it pops up.
If you’d spend a little bit more time upfront, just a few hours to write a procedure, with a common issue that comes up, then you get that time you’ll save could be 10 hours, 20 or hundreds of hours into the future, over the next months and years that your business is running.
It’s like a gift that keeps on giving. You just build the procedures for the most reoccurring issues that come up, hand them off to your team, that’s going to allow you to focus on, “Okay I’m gonna open up a new marketplace. We’re going to take these existing systems that we built and take it to Germany, take it to France, take it to Japan and we got a prototype model that we can take anywhere and produce the same results.”
It’s like what McDonalds did with their business model. Ray Kroc absolutely mastered the art and science of building systems. Having that business be taken anywhere in the planet and produce the same burgers, the same experience and massive financial results.
That’s what I got to say really today is if you’ve got the idea of taking your product to a new marketplace, I would just take a bird’s eye perspective of your business currently. Really look at it objectively and say, “Okay, Is this business really systematized? Am I still doing a lot of work?” If you are, then work on that before you’re going to launch a new product in different marketplaces. Like I found out years ago, it doesn’t last long if you just do a haphazard launch and you got all these other files, crazy things going on in your current business.
So, guys that’s my little insight for you today. I hope that was helpful. Let me know if you have any questions at all.
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