Hey guys! Aaron here, coming to you from a noisy Hackney Wick in East London.

I just want to do a little video to talk about some of the things which is going on in this area and how I see similar things happening to people and their businesses. This area got a really strong culture of creatives, artists, musicians – and what’s happening, as you can see there’s a lot of street art here and there’s a really strong culture around and community in this area.

What is happening to my understanding is that a lot of these areas have been fully refurbished. So, a lot of these warehouses where there’s a lot of these artists live, where the community lives are being wiped out. These warehouses are being removed to build high-rise apartments. A lot of people are really upset about this.

There have been huge positions all about saving Hackney Wick from just being the same soulless built-up area with apartment blocks that people can’t sell. I don’t know so much about the story (what’s actually happening) but what it did remind me of is, how do you keep innovating your business and your products to stay relevant and stay at the top of the Amazon search results?

Also, how can you make sure that they are relevant and buyable? Because, Amazon’s filled with products that have been just given up on or discontinued. They’ve just been left because they’ve just been overtaken by competition and that’s what we don’t want. So, in the same vain really as, Out with the old, In with the new, how can you keep your products new and evolving over time.

What happens is, I see this again and again. I’ve been speaking to 7 and 8-figure sellers all the time. Every week we’re having conversations and it’s really about people get going, they launch products, it goes well and then they move on to the next thing without typically setting up a system to continue to drive 2 things on their listings.

BUYABILITY and VISIBILITY are the 2 main things on Amazon which are important. So how can you continue to drive that forward?

A lot of people, what happens is, they launch their products, it goes well and then they move on to the next project, they move on to the next thing, the next shiny object. That product that was selling well starts to die-off, bad reviews come in or they’ve got a challenge with keeping the listing ranked on a continuous basis.
The question is what systems do you need to ensure that your listings remain buyable and visible?

We have a system that we help our clients with called the Asset Optimisation System™, which is basically, how can you ensure? What can you setup? What system can you put in place to make sure that your listings remain Buyable – either they convert, they remain relevant, they continue to solve customers’ evolving problems or they stay competitive in the market place so you are not being left behind and being knocked down like some of these buildings.

Also, what can you do to ensure that your listings, now that they are buyable, how can you make sure that they are visible. How can you make sure that people are seeing them? Your ideal customers are finding your products to buy.

This came really of a client, a win that we had recently. We helped them setup a system which is the Asset Optimisation System™. How they can basically optimise all of their bestselling listings, which is the top 20%, worked on them and set up a system so other people would do it. We built the SOPs and it grew their business a €150,000 a month. That’s €1.8 Million a year just for one system.

That’s something they can now almost set and forget. They built that system now so other people can get them running each and every week for them. They can focus on their vision. They can focus on doing what they do best and they don’t have to worry about worrying the listings are going down, the listings are not selling well as they used to because now they have something working around the clock for them, a system and a team to ensure that it doesn’t happen.

So guys, what thing is showing up in your world that if you just put a system behind it then you can have other people run it will alleviate these issues so you can stay competitive in the market place and continue to grow your existing assets.

That’s it for now guys, have a best day!

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