If you haven’t already seen my previous posts for Key Point 1, 2 and 3 here are the links, go check them out. So far I have shared that it is important to start with the end in mind, and how important it is to hire for attitude, and number 3 how to disqualify fast to save time on the hiring process. I will share 5 key points in total, on how to filter fast when hiring for your team.

The next point is Get 3 References. Three references for sure. This is like a deal breaker for us if we can’t get access to references. We can’t ask them, ‘What would your last 3 bosses say about you?’ and get clear on that and actually call the bosses and all the employees.

If you’re an A player, then you’ve got nothing to hide. The people that you wanna bring to your company they got nothing to hide anyway. So the point is, this is a great way to filter.

We want to keep it as transparent as possible. We want to make sure that everything is crystal clear on what they’ve done and on what they possibly would say about them. So this is non-negotiable, if we can’t get 3, at least.

This is one of the things you make sure you want to follow through and you want to be very clear from the offset that you’re gonna be reaching out to the references. That’s really important.

Speaking to the references will help you make the final decision. You can always judge people on their past successes or failures, whatever it may be.

The fifth point guys is to Decide, Celebrate and Onboard.

Most people or most companies, when they hire somebody, they don’t celebrate new hires very well. We want to create an epic experience, right from the moment the decision is made, it’s gonna be exciting for everyone, you want to build positive anticipation, right?

If you’re gonna start a great relationship with somebody, then always start with positive anticipation. If you’re just getting started and they are excited about what’s to come, you sold them on the vision, they are excited on how they can add value to your team and become part of something greater and bigger than themselves. It should be a celebration. That’s what I really wanted to make clear.

This is different from 99% of people out there that are hiring on job websites, but if you want to stand apart from the other you have to do things differently, right from the way people you bring people onboard. You wanna make it exciting and you wanna make it fun and really want them feel welcome.

How we on-board people is described in the on-board Module which is in the members’ area. Most of the people we bring at the start comes with no boring orientation. There is no ‘This is how we do things here,’ and left you with the excitement kind of fizzled out. We don’t want that. We want it to be fun, exciting and we want to build positive anticipation.

If you don’t do that, If you don’t have ways to welcome them and bring people on board then, ultimately, it’s not good enough for them, it’s not good enough for you and it’s not good enough for us.

Let’s make the hiring process epic. This is one point you can do which is very effective. When somebody comes on to your business, if they’re Filipino VA or whatever, if you are confident in this process and excited with the whole process then we want them to feel that this is a celebration too.

Send them out with their spouse and pay for their meals so they can celebrate. So their spouses would say, ‘Oh my God! This is amazing!’

They don’t just dive into a new role. You paid their meals. Celebrate our new relationship with them. They find a way which is creative, which is one way you can do it. Send them to a spa or whatever.

There’s a lot of great companies out there that do this, and it sets them apart from the others. They are creating world class company cultures, and loyal employees that thrive together. The point is, figure out something which is a great gesture. Inspire them and make them feel like, “Oh my God! This company is amazing!” That’s what we want.
Let people in, bring their best, and be excited to be working with you.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

One of the keys to the way I do it and this is by no means ‘according to the book’ or anything. This is just the way that works for me. What I try to do is have a product that sells on Facebook very easily and creates lots of customers.

I’m not trying to make profit necessarily on this product that I’m selling via the Facebook Ads. But what I’m doing is trying to breakeven on that product.

If I can do better than that, that’s fantastic but ultimately what I want is the ability to build a list of customers who have bought from me and have a good experience so that I can sell them more products in that same vertical.

Obviously there’s no acquisition cost on the sales that I make through the list/through them. So, the only cost at that point is the cost of goods sold on my products. So, that’s when I start making the margins and the profits on the customers.

The idea or the criteria that I look for in a product is to have a product that is going to have pretty good sales velocity.

Why that’s important is because obviously the business isn’t going to grow very much if you are only selling one or two units a day because if you’re selling a smaller number everyday then your list just takes forever. It’s too slow.

Because of that there’s a lot of little criteria that I’ve found that helped in picking the right products for them.

Going from the slides here that Aaron has on the screen, one of the real values of having a deal like this is create a real asset for you when you sell your business.

When I sold my businesses, what I found is they wanted the rankings and things that I had on the sides but they also wanted my customer list.

And, having a customer list to sell in the process, if selling your business is one of your goals, having the customer list is a big value differentiator for you in the business.

If you don’t have a customer list then the multiple that you are able to sell it for is much lower.

If you do have a customer list, especially a large one, like 10,000 customers or more then it makes your business significantly more valuable in the eyes of a purchaser.

So, that’s one real value of building a big list of customers.

Another one, and this is something that Aaron and I have talked about is when you have this list of products that our list of customers anytime you have a new list of products on Amazon, in your ecosystem, you can then use your customer list to actually launch your product on Amazon and get sales velocity there that helps you with your FBA efforts.

I don’t know how exactly the Amazon thing works, but I do know having customer list that can give you 500 sales very quickly is a big advantage in that process.

How I’ve always found the product is a little different. It’s backward probably from how you guys do it. I go on Amazon and use it as a research tool to find products that I thought could sell on Facebook.

I would try to find products that are lower priced because obviously that equates to the ability usually to get people wanna make an impulse buy and will make a quicker decision.

Usually I try to keep the price lower like $30 or under so that you can really move some products there. If your selling something really expensive like a $1,000, you might have a really valuable customer but you’re not gonna get nearly as many of those. So, you have to spend more on ads and so on and so forth.

What I generally do is try to find products that is selling on Amazon, which Aaron has informed me that a lot of guys who have these businesses, they already have a product that sells that might be your best product or something but for me it’s just always research.

What I would do is find one that I could sell there and then I would sort of reverse engineer through AliExpress and Alibaba and see if I could get the product for significant discount half of what it’s selling for on Amazon. If I could, then I knew that there’s something that I could do on Facebook.

So that’s my sort of little process that I developed for myself is to find products that I thought would sell a lot, that are low priced and that I could source though one of the big Chinese manufacturing websites.

Another criteria is obviously you want something that is easier to ship because you’re handling shipping yourself, eventually, because like FBA they do it for you but in my case I handle it myself. Having shipping prices that are lower is much better for your margins.

So, that’s sort of how I pick the products. What I try to do is find one like a decent middle of the range type of product that I can sell 10 units a day or more. That means I’m gonna pick up probably 300 customers per week.

Once you validate that yourself then you have the ability to be much more creative on how you sell it with your funnel, which we are going to talk next.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

If you haven’t already seen my previous posts for Key Point 1 and 2 here are the links, go check them out. So far I have shared that it is important to start with the end in mind, and how important it is to hire for attitude. I will share 5 key points in total, on how to filter fast when hiring for your team.

The next point is Disqualify Fast. It’s kind of like being a bit of a Simon Cowell but nicer. You do not want to be wasting time. It’s important to be clear that you guys are the prize, and you’re assessing them to see if they’re fit a fit for you.

You want to be warm about it, of course, but you want be strong in your decisions.

The great book by Oren Klaff called ‘Pitch Anything’ and he talks about framing a lot and I think it’s really important. If you position and frame your company in a way where it’s exciting for someone to really be a part of it, then it’s easy for you to get great people applying instead of getting lots of B and C players.

Let’s face it, most of the A players are already in work, they are already employed by somebody else, most of the A players are already hired. You need to position your company in a way which makes an A Player explore you even if they’re at another company.

If you frame it that way, position it that way, and people will want to join in your company and you have to take advantage of it. One thing I’ll say about disqualifying fast is don’t overthink it.

If you got 30 applicants for the role, and you are setting a kind of trap system, you are expecting responses to your pre-interview questions in a very certain way and they don’t pay attention to details here or in their application process, you could have specific actions on how to respond for example, this is an easy and quick way to disqualify fast.

If people don’t pay attention to details, then this is a good way to get clear on whether they are a detail-oriented person that you need or not.

A history of previous results is the best way to see what they are capable of and its really good way to separate out the good talkers from the good doers.

There’s only so much BS which someone can give you if you’re going through a structured framework for hiring.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Today I am coming to you from the top of the The Shard, in London. It’s the Shangri La, it’s where I plan and prep for the upcoming week ahead and to gain some perspective, the view is insane as well 🙂

Today, I’m want to talk about something I see everywhere.

Everyone wants stuffs for free, everyone wants for free information. People think “How can I get this for free?”.

I would say 99% of people who try to create a business they go for the free information. They only want to consume the free information.

Frankly, how do you much value something which is free?

Let’s put this way:

You probably spent time with somebody who needed help around their business. You give them great information, information that has cost you time and years of learning to understand, and you’ve given it to somebody for free.

Then that person hasn’t done anything with it, there has been an absolutely Zero Value Transfer, because they didn’t really take it seriously at all, they actually didn’t implement anything you’ve talked about, so it was a waste of time and value.

You haven’t got skin in the game if haven’t invested your own money into education in any area of your life. It could be your health; it could be your finances; it could be your relationships; it could be your business; or any category of your life.

If you’re looking into stepping-up your game in any area then pay for the information and go find the best person that’ll teach you and give you the best information on that specific area that you are looking to learn.

Hand them money, they have gotten the years of experience from doing that thing that you are looking to get result in. They’ve been in the trenches; they’ve done it, and they’ve learned the hard way to achieve what you want to achieve.

Now, they are going to give that information to you at a fair price, which now you’ve got skin in the game. Now you can take that information, apply it and be invested in it.

Instead of trying to get all the information for free and without having no real conviction on that information because you got no personal investment on it.

This is a big lesson for me. I’ve been really investing in every area of my life. Every time I done that, I’ve seen 10, 20 or 30x return for the money I spent initially, in every area of my life. I can’t stress this enough.

If you are struggling in your health, go find a great health coach and pay good money to get the return that you can get from them. They deserve to be paid for that and your going to be invested to make things happen.

When you get your skin in the game, you make good things happen.

Invest in yourself. Pay for it so you are not getting all the stuff and information for free and not taking it seriously. And you’ll see all the results you get.

This a little nugget from my own experience I’ve been seeing over the years. When I dial in into a category or area of my life that I wanted to improve, I go and find the person that could find to help me in the area. And the growth has been exponential every time, and the results have been as well.

Every penny spent in yourself is worth it if it gets you closer to where you want to be.

That’s my little nugget for you, sending you big hugs from the top of Shard.

Take care and speak to you very soon.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Now, I’m gonna talk about the Master Model from The Pre-Loaded Year.

I’m just gonna draw a very quick model for you guys so we can get super clear on what this means.

This is the Master Model for today’s session, this is called the Harmonious Quadrant. It’s a beautiful model that really engages different aspects of what’s needed to optimise your business, and like I said, the keyword to this is how to optimise.

It all starts with your destination, being clear on the end, getting clear on where you wanna go. This is what we talked about already, how you get clear on the outcomes that you want and really understand what it looks like when they are complete. Have a clear understanding on how your business looks like when it’s successful and when it’s finished.

So, get clear on your destination, where you wanna go.

And then, take full responsibility. This is gonna be absolutely key in creating an optimised business, owning your power. What I mean by that is a lot of people do not take responsibility, and that includes me personally, it’s what I used to do as well. A few years ago, I used to play the victim or I used to not take responsibility for certain areas of my business. For instance, Amazon takes a listing down and it impacts sales and I blame Amazon and I get annoyed.

Yes, it’s annoying, but take full responsibility because ultimately everybody knows the risk of just setting up on Amazon. So, the point is, own everything in your life, everything in your life is happening for you and because of you.

I would argue, everything in your life is your fault, positive and negative, you have to take credit for the positive and own up to the negative. Taking full responsibility in your business helps you identify what you’re best at, and being honest about what you’re not very good, which helps you focus on developing in certain areas or employing somebody who does it better that you so you can focus on your strengths.

Take full responsibility and ownership of the clear destination of your business. It creates conviction because you know where you wanna go and you’re not leaving things to chance. Now, you got clarity, confidence and conviction on where and how to make that happen when you take full responsibility and you have collaboration to make that happen.

I want to talk to you on what collaboration means here.

Who can you collaborate with in your team? In your peer group? Who can you collaborate with in terms of your support network?

Collaboration is really, really important to get the support and the accountability that you need to drive forward in your business, right?

So if you take full responsibility, saying here are the exact things that we need to work on, then you go and get the support that you need. You have the support network to collaborate with, perhaps the people already in your team, or you can hire somebody else that has the skills to help you. All business succeed with various collaborations, internally and externally.

When you take full responsibility and you’re building collaboration, you get synergy. The synergy to move you towards the outcome of your business. When you have movement in your business, what I mean specifically by this is not being perfect.

Perfection is the enemy of progress, so what I’m saying here is all about taking action.

Yes, we’ve got collaboration but we need to actually take that in to action by taking imperfect action. This came up recently with a client, a great client called Caroline. Basically, Caroline was struggling with the idea that it needed to be perfect, it needed to be complete, and I was like it needs to be 80% good, then you can always improve later on. Just get it started. It doesn’t have to be perfect and that’s what I mean by movement.

When you have collaboration and movement you get, momentum. Momentum is, as you guys have seen it on Amazon and in business, it’s incredible. When you start to pick up momentum, let’s say when you launch a new product, and get get those sales coming in, things begin to work and build up, that’s what we want.

When we have collaboration and movement in creates extreme momentum. That is one of my favorite words. Honestly, I love the word optimise but momentum for me is powerful, there’s nothing worse than losing momentum, and when you’re picking up momentum it’s so, so exciting.

When you have movement and destination, then you get progress, which is what we are all about.

As you can see guys, when you put destination, responsibility, collaboration and movement, it gives you progress. It gives you conviction of where you wanna go. It gives you synergy to move towards the outcomes with your team because if any one says, they’re self-made man or woman, they’re lying.

Frankly, there’s nobody who made it on their own. There’s always a team or their support network, a group of coaches, mentors, a bunch of books or peer group, friends and family. There’s always people supporting.

It creates momentum towards the progress that you want. So, ultimately all these equal the optimization of your business and this can be referred back to as a guide. Each week this should be used to really connect you with the planning process of getting clear on where you wanna go, owning responsibility, who you collaborating with and are you taking the right actions.

I hope that makes sense and I hope that was clear on how we can use this model for 2018 and beyond.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

There is one thing I didn’t cover off previously, and this is how you can build out the role results statement for each position in your company, to give clarity on the people in your team and exactly what’s expected of them, to move them towards your vision.

So let me just connect you on that.

I’ve covered it kinda briefly on this slide but I think it’s really important for you to get clear on why it’s important on this.

So, just checking in to the org chart, this is what your future org chart could look like in 12 months.

This is what you’re working towards in the next 12 months. You can build one of these for the next 3, 5 years but for now this is what it could look like.

What are the roles involved in this org chart?

What are their responsibilities?

What are the outcomes of each one of these roles?

Super important because it’s gonna define how you’re gonna actually move towards your vision.

I’ve created a document, which is called, Example Role Outcomes. You can get access to this, I will post it below this video for you to download. There’ll be some examples, with dates, but by all means you can remove it to fit in your own.

I just wanted to give you a start on how the kind of language we’ve used in our business to create clarity for team members, to help them understand exactly what’s expected of them.

To hire people when they’re coming in. To be able to say, ‘Okay, well, you’re coming in as this part of the business. That could change, but right now this is your role. This is how you’re attached to the overall progress of the company and this is what’s expected of you in terms of the outcomes that you want to deliver.’

To show them how the cogs turn in the machines and their role within that is essential to the onboarding process, and how smoothly that goes overall.

It talks about why the position exists and what is the result of that position and what are the outcomes you gonna need to move you towards where you wanna go.

This creates certainty, confidence and immediate buy-in. It gives the team members pride, ‘Yes I am part of this team, this is my role. This is how I do things’.

It makes them more productive. It also grows them into leaders because they can see, the potential development route. They think ‘Oh wow, I’m actually here right now but I can move up to this position.’

As a COO, as a Leader of your company, you wanna be connected with your team members. We have one-on-one sessions once a month with each team member where we talk about their progress, and where they’re going. You can discuss development paths in your one-to-one with them.

During the one-to-ones we check in, we go through the wins they’ve had. We see if there is any way we can support them, coach them, or we really wanna find out what they want to learn and we empower them to develop themselves and to have their own personal journey within our company.

Those results are gonna be essential in helping you get clarity on what each person is supposed to be doing. Otherwise it’s just a bunch of lines and boxes. Really having this clear in your company is gonna make a huge difference.

Just showing exactly how we’ve done it. Again, there’s a sheet you can use like this and there’s also going to be a PDF that you can get to use.

Basically, all we’ve done is, you have to map out the title. So, in this case, you’ve got Opportunity Finder, which is here. We’ve got reports too, Product Business Development Manager which is this person above them.

In this case, it’s still you. It’s just to give structure at this moment in time. Eventually you can have someone in this position but right now it’s you. And, this is the Launch Manager right now, and this is the attempt one.

Again, this is not gonna to be perfect, it’s going to be refined every time. So what we’d like you to do is to put the first attempt of the outcomes and then we add the next one, and here’s how you’ve got a history of how that role evolved overtime.

In this case, you can get an understanding quickly by the language that we used. It’s all about what’s the results are for that Opportunity Finder in the business. Of course, it’s all about finding relevant opportunities for us to go ahead and investigate, and get analysis on to figure out where you wanna figure out if we wanna go ahead and launch them.

There’s role results for every single person on that org chart, so you can see what’s expected in terms of outcomes and a lot of time there’s a why on there as well.

That’s it for this video, and go ahead, and you’re gonna have access to this to fill in. Use your own language to fit your brand, your company culture, and you can share this with the people in your team to let them understand, ‘Okay this is my role.’

It’s gonna be really amazing for them to get clarity on that and say, ‘Okay, I’m not just doing all this random stuff. This is me, this is where we’re gonna go and this is how I crucially play a role in the outcome of the business.’

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

So, the next key point when hiring is Hire for Attitude, Skill, Communication & Results. So you might have heard that before, “Hire for Attitude”. This is super important, it is also important to have great skills that fit the role and with clear and effective communications.

The best judge for what people can do is on what they’ve done in the past.

There’s a lot of people that talk a good game but when it comes into hiring, exactly what they’ve done before, the results they got and really get clear on that.

Really important to be clear on, “Are they fit for our culture? Are they fit for our company?”

All it takes is one rotten apple to spoil the bunch right? We want to make sure that if we are growing in an incredible environment, virtual environment, or even in-house, to help achieve the vision in our company, it’s really important to make sure we’re bringing people in that really wanna be hanging out with outside of work, create your bestfriends, in and out of work, would you love to introduce them to your family or have dinner with your family. It’s a good test to run by. You wanna hire attitude and the skill. Ultimately, it’s like there’s 4 out of 5 chances that the person you bring on to your company is not gonna be in that role for long.

If you bring the right person that has the right attitude attitude, is ambitious with a growth mindset, who want to grow personally and professionally, and they got the skills and they are flexible, they will help grow all different areas of your business. You can just allocate them work, in different areas, because roles are always gonna change. If they got the open mindset of, “Okay, bring me or take me into a new work and grow the skills in different areas”. That’s what you want and ultimately, you want flexibility.

Hire attitude is key, and I think Peter Drucker was the guy that said, “culture eats strategy for breakfast”. Bringing on the team members that are really fit your vision. People that you want to be around as well.

Don’t hire everybody who is the same as you cause that means there’s no diversity either. You want to be bringing on people who have filled the culture but they are not exactly as you and end up having in a team of people to be just like you. It’s not good for the diversity of the business. Hope that makes sense.

You really wanted to bring people who are completely outcome focused and I’ve talked about that before, but you don’t want to have people who come to you every 5 or 10 minutes and put monkeys on your back.

If they get stuck and don’t know how to do something, then they are clear on the outcome and this is the big part on how we delegate and how we outsource to our team.

We always get context before content as you know.

This is what we wanna achieve, this is why it’s important, this is what success looks like and this is where it happens. Give the context to them so they can be really clear and they don’t come to you every 5 or 10 minutes. They understand the outcome and if they come to a hurdle, they can overcome it with no stress.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

In this video, I’m going to talk about 5 key points, 5 big ideas you need to know when hiring. This is what you need to know and we’re gonna dive deep into “how to” in the next few videos.

With that said, I want just to start with a point and a quote really from Richard Branson, he said, “It’s all about finding and hiring people smarter than you, getting them to join them to your business and giving them great work, and getting out of their way. You must trust them and you have to get out of the way, so you focus on the bigger vision and that’s important and here’s the main thing: you must make them see their work as their mission.”

So here’s a great quote from Mr. Branson, the legendary entrepreneur. Basically, he makes the incredible point around that we’re not just hiring people to do stuff such as tasks A-B-C, but we’re bringing them on board to be part of something bigger than themselves and to create something special that they can all be proud of.

If we’re spending most of our lives working on our businesses, we need to make it as fulfilling, as fun and as exciting as possible. Everybody’s involved, so let’s create something where people come aboard who are really inspired and fired up to help you, believe in you, and trust you. They have a clear vision of where you are going… that’s what we want.

I think Richard Branson nails that point. Let’s get started and talk about the 5 big ideas

So #1: Hire for your Needs- What, Who & When

Hire for your needs and get to know what you need, who and then when. So really start on the end in mind. If you think about it, I went into it in the previous video, if you have clarity on what your business looks like when it’s done, you can map out an org chart in Build Infrastructure Module Part 1 and Part 2.

You start in the end of mind. Part 1 is a video in Build Infrastructure Module, you gotta see the way you build out your organisational chart. Right now, all your positions, you pretty got your name in many of them. So it’s about how you remove yourself from these roles and build yourself up the org chart.

Start the End in Mind, when you are clear and when you go and you know what you need in place and it’s all up just systematically moving yourself out of the roles you’re currently fulfilling. You’re wearing all the hats and takes some of them off.

I wanna start with a point on do I hire Filipino staff or virtual staff or do I hire locally based staff so when you are just getting started? What I recommend is the first person you need to hire is somebody to do Customer Service, a high Frequency, low value tasks. It can be personal assistant for your personal life as well as somebody who is not just going to do stuff for Customer Service but they can also take a load off your personal plate too.

So that’s gonna be the first kind of person, like Filipino Virtual Staff are great for that. That’s gonna the first hire to give you a breathing space.

The second from there is somebody who is great all rounder, somebody who can work closely with you to really understand the model and all the different areas of the business.

When we first started, we brought on programer and she is an incredibly smart girl and a huge asset to our company but she really understood all the aspect of the business and started learning how to work with the apps, services and software, our business’ interacts with.

Getting familiar with the setting up, leadpages, autoresponders, funnels, and all these kinds of stuff which really helped free me. I was the only one in the details and learning how and doing all these kind of stuff, keeping me away on what’s important. Putting all these apps together and all the different technical aspects of the E-Commerce Model which we need to have done.

Basically, come on as a programer, really learn all the areas of the business and can set up website, structure websites and learn from a lot these stuff as we went but she has been incredible to hire assets in the company and really proud to have still part of our team, that’s the second person I hired.

First, about high frequency low value stuff, Customer Service and the second is an all-around that can really help making things happen and you know someone you can just rely on, just to get it and get results.

That’s the first two hires. I’m not going to dive deep right now but just wanna land on the couple of the main point. The end of the game is to build yourself out of the roles and again this is the screenshot of the video. If you haven’t seen it, check that out and you’ll be able to see right now all these different hacks and the end of the game is to build yourself out and you’re not wearing every different hats in the org chart.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

I had a really great conversation yesterday with a couple of clients that are part of my mastermind group and we went through this exercise and it blew their mind, it turned on a light for them, as it does most people. I wanted to share what we discussed with you today.

In this video, I wanted to show you an overlooked problem that most people fail to notice and one of the big things that keeps them being stressed, keeps them working late in the office, missing their friends and their family, and not making the progress that they need.

In this example, I am just going to run through and uncover that now. Most business owners when they are starting out, at least, they work 50 hours a week. Most people I meet do 50 hours a week as a minimum on their business.

Let’s run in this example, and stay with me because this going to be really insightful for you.

Let’s go!

If you are working 50 hours a week and like most people, then you’ll be doing 70% on operations especially in a start up mode.

T Harv Eker said, “70% of time is spent on operations and we need to flip that to spend on sales and marketing”.

In our world, we’re talking about new product launching, dialing into new marketing strategies, listing optimisation and things that are revenue driven for your business and get your product more visible and selling more.

If you’re doing 50 hours a week, that’s 70% operations then you spent 35 hours per week on the operations, which is obviously a lot of time.

Let’s say we’re going to outsource 25 hours of that, we’re gonna outsource that to a VA – Virtual Assistant.

There is a bunch of places you can get amazing VAs, we’re one of them, so if that’s something you need help then just raise your hands up and we can see if we can help you at any stage.

Ultimately, if you got 25 hours with our guys, you can outsource stuff for $4 per hour to $10+ but we have VAs who can do it $4 dollars per hour that are pre-screened, pre-coached on mindset, skills, and systems, which ultimately, you can unlock time through this kind of investment.

Let me run through what I mean:

25 hours on which you can outsource to a VA, $4 per hour, then that’s gonna cost you a $100 per week to buy 25 hours. Which means, you got 25 hours extra for you to leverage to work on more important things like building systems which we help people as well, things that grow your business.

The question that i’ve got for you is if you’re working 25 hours on things that can be outsourced for $4 an hour, how much value are you bringing into the business every week? How much value are you bringing currently if this is the case?

I think we know the answer, its $100 of value to the business per week.

Actually, this is not good. This is bad if you’re spending a $100 per week and things are not moving forward. This is one of the big reasons why people don’t get traction on their business. They constantly fighting fires and not things that really matters and they live in urgency and live in reaction.

We need to flip that and hopefully this will give you some insights. There’s always new hacks, tricks and tools which are great and gives you an advantage over your competition but everyone has a huge long list of things to try and test because most of us have don’t have operation outsourced, things we talked about: Inventory Management, Customer Service, Bookkeeping, and the general tasks we have spoken about.

These are not outsourced so basically, on a higher level, they are not being able to set-up the system so they can then focus on this new tools, hacks, and tactics when they do come in. So get the operations done first so you can take full advantage of all the other areas.

Right now, you are spinning all these plates, operational plates, some of the marketing and business grow stuff and if life happens, you drop these plates and fix these problems and the plates on the floor are broke.

What we want is set these VAs up and the team’s working so they can spin these plates for you, Inventory Management, Customer Service, Bookkeeping, and help you in all the sides of the business. If life does something in real life and you need to slow down, and when you are diving in with your marketing and business growth tasks, you can work much much better because you have more focus, is not being distracted ever 10 minutes by an urgent request coming in.

Let’s flip it now:

We’re gonna take 25 hours and instead of working $4 hour task, we’re gonna work a $100 per hour task. Things like facebook strategy and building funnels, launching new products, creating new products, driving your revenue driven systems to get more visibility on your listing, whether on partnerships with people and to create more attraction, momentum and leverage in your business.

Working on this higher value things are ultimate way to put in our time. This is not the exact science but what it will reveal to you is the hidden kind of problems that people are stuck in, a lot of people are confused. They’re trying these new things and it’s like short term shiny objects and works in a minute and a flash in a pan and then it’s back down because they got these things being outsourced running without them.

25 hours times $100 (current hourly rate when you are working higher value stuff), then each week you’re bringing $2,500 to the business. What happens now, if we take $2,500 times 4 weeks, that’s $10,000 per month in value versus $100 per week times 4 equals $400.

Can you see how much difference there?

Our goal is to reach $10,000 per month than $400 per month. In 12 months $10,000 per month X 12 which is $120,000 versus $400 times 12 which is $4,800 value per year.

Can you see what happens if you spend your time on low value tasks that can be outsourced? Everyone does it on the most part on some things but we want to be conscious on removing ourselves to things that will really add value and growth to the business.

What do you think happens over the long term? Do you think your total value stays a $100? Then the more you work and refine your revenue driven systems, the more you set up your business. It can operate and grow without you.

Let say you’re working on your facebook funnels. Let say you’re launching more and more products; creating the products; getting your products moving; if you’re dialing in into your sponsored ads and really ramping and scaling them out; do you think your dollar rate stays at $100?

You get better. Your systems improve. You’re refining how you do things.

The more you launch products, the better you get and the more products you can launch and the better you got on these revenue driven areas in your business, this grows exponentially over time.

It’s not gonna stay a hundred dollars forever. You’re getting more and more and your value of your business increases every time you spend your time on higher value tasks.

If people don’t change this, this keeps people stuck, frustrated, and working late.

If this has been helpful. If this is something you are not really conscious of, and you want a tool which is gonna help you get rid some of these stuffs, then get in touch.

We got a tool called The Quick Off Loader which is a worksheet to get clear on the things you need to get rid of, its a way to off load.

If you want that and we’ll make sure we’ll give it to you. This is going to unlock your value, and help your FBA grow.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

What makes a successful business?

In business, one of the biggest factors in determining a company’s success is their ability to attract and hire A PLAYERS.

A PLAYERS who can be relied on to fully implement your plans, spearhead new projects and manage the processes without direct and constant instruction.

Finding A PLAYERS can be a challenge if you don’t have a clear way on how to attract and hire A PLAYERS into your team.

When I first got started out, it was really haphazard and trial by error. I was just really trying to work things out as I went along. I’ve been overworked, overwhelmed and not really certain on how to on-board talent.

But in this video, I’m going to show you:

– HOW TO ATTRACT, HIRE & ONBOARD A PLAYERS
– WHAT ACTUALLY IS TEAM NINJA? AND WHAT IT CAN DO FOR YOU?

Let’s start with getting clear on what the PROBLEM is.

Here’s the truth: it’s hard to find great staff you can trust. It’s like finding a needle in a haystack. The real challenge is to navigate hundreds and even thousands of people online, trying to identify the potential applicants who can truly deliver excellence.
When the day is done, you end up being exhausted and it can be a complete waste of time energy and opportunity.

In companies with no clear on-boarding system, hiring staff and mis-hires is one of the most costly mistakes that a company makes. It costs billions globally for all the hires that didn’t materialize into productivity.

Say for example you hired a VA. You’re all excited about them coming in your company. You hire them and then you give them haphazard documents to get started and you throw together a little bit of training.

If you don’t have any clear on-boarding system, the tendency is you need to constantly give them tasks to keep them busy. The problem with this, is it will drain your energy as you try to juggle your own responsibilities while making sure your VA is busy doing something. You’re paying them, they’re idle and they’re probably losing interest. All this will be an extra weight on your shoulders if you don’t have a system to onboard them and get them dialed in fast.

THE ALTERNATIVE

Instead of going through the old, traditional way of finding potential hires through job sites and agencies, there’s a better way of finding A Players who don’t only add value to your company but also have great communication skills, are problem solvers and result oriented Ninjas.

We have a group of NINJAS who were PRE-SCREENED, PRE-COACHED, TRAINED ON MINDSET, SKILLS, AND SYSTEMS which will help you get things done a lot easier.

Just like in the film Matrix where they plug and upload Kung Fu into Neo’s mind and he comes out of it knowing Kung Fu. That’s the kind of analogy we use for our Ninjas.

We are pre-coaching them on mindset, pre-coaching them on the technical skills on Amazon and systems, which in my opinion, is one of the most important things too.

Instead of a VA coming onboard with just a mindset of I-do-tasks-ABC, they come in to the company with a mindset of systematic thinking and problem-solving, on how their particular activities play into the whole of the business. Instead of them just coming in doing this ABC task they have clarity on how their specific tasks play into the big overall picture of the company.

Coming in pre-screened and pre-coached, they are ready to dive into the business which can get your return of investment and leverage quickly. The goal is to get leverage fast, more energy and more profit to your business.

We all have a lot of things to do and that’s the reality that most business owners face.

The more leverage you get, the more results you can generate without your direct input.

With all the responsibilities in your hands, business owners can find it hard to find the time to train someone new.

But chances are, we have a VA in our talent pool, who is pre-coached, pre-trained and ready to add value to your business. If you want help with this stuff, we should talk. If not no worries at all!

But when you get this right, it unlocks the freedom and growth that you want in your business.

 

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.