In this video, I’m going to talk about 5 key points, 5 big ideas you need to know when setting up your teams workshops. Here’s the first 2 of the 5 Key Points…

Point 1. Create Rhythm and Commit

It’s really about getting everybody aligned to the specific meetings that you’re going to have in a week, the workshops that you are going to hold, and ultimately, this is to drive constant and never ending improvement.

I’m going to talk a little more about how that is going to happen but ultimately habits will set you free like we just mentioned. So, setting the rhythms and just committing throughout the team and showing up on time and prepared and decide what the frequency is the best for you. It depends on the size of the team, you might have a small team right now and that’s fine. Get started like anything I said or anything I do, 70% is good, 80% is good and improve as you go.

But the most important this is just to get started.

Come prepared to these team meetings. What that looks like is people arrive on time, they’re prepared, you send out the agenda and minutes beforehand and cameras are on, people are engaged and they are present. Shut off distractions, we are here to do this right now and the good thing about technologies these days you can have a global team.

Use a Zoom video call, it is probably the best one for it. You can see everybody’s face in one screen. You can just see who is engaged and you can pick up body language. It is easier for you to see, if there’s something up with somebody or somebody needs conversation outside of the meeting. So it’s really helpful in that regards, as well.

If you are doing a daily scrum, which we could talk about soon, a lot of these are held standing up instead of people sat down and slouching. It’s a 15-minute quick stand up call, where you get clear on any impediments that any team member has.

Ultimately it’s about creating that rhythm, committing, adding them up to the calendars, having sure everybody is locked in and going to be ready 10 minutes beforehand and what we find is, just a quick tip, if you’ve got a team over in the Philippines or overseas then a lot of times it takes them 5 to 10 minutes to actually get on to the Zoom call because sometimes connection can be bad or whatever.

Just prepare 10 minutes before and get everything sent out to the team, either through a Team Slack Channel. We have Slack, where we have channels for all the different areas of the business, and we have a whole team channel which is where we post the agenda and the links for their calls.

Point 2. Create a Safe, Fun Place to Get the Truth on the Table

This is really, really important. You need to invite your team members to be heard.

This is a big part for me. Instead of me talking all the time or leading the conversation, step out of your team’s way and really be listening to them. If you think about it, it depends on how big your team is, but as you grow you need to listen to them.

If they are in the trenches doing the customer service, if they are doing the bookkeeping, if they are doing inventory management, any area of the business, they are handling product launches or whatever. If they are doing that on a day-to-day then they probably know that more intimately than you as the leader. So, it’s about listening to them.

Ultimately, this creates buy-in because the team collaborates week-on-week to improve the business. If you are just talking all the time, “This is how we’re going to do it.” “This is what I think we should do, just go ahead,” then the team is not bought into the idea. They don’t feel part of the team. They don’t feel valued as much.

It’s about allowing the team to come with their ideas based on their actions and trenches. They have been making notes on how they can improve a certain area of the business. For instance, Customer Service Agents getting a few complaints about products, the Customer Agent could say, “Well I’m going to bring this to the meeting and discuss,” may be a way we can improve that product.

Or, it could be there’s a challenge with answering with and there could be a way on how to improve the response time as using different software. It’s about bringing or allowing the team to make notes and create that safe space for them to open up.

It can be quite challenging sometimes with Filipinos because naturally they are quite shy as a nation but with time and practice you can have them open up. That should come part of the job role. It’s a non-negotiable part of the job to speak up and bring ideas to the table.

If you leverage on a team, whether it’s a local team, speaking your native language or your Filipino virtual team or where they’re from then encourage your team to speak up and create that safe place because ultimately that is going to build accountability.

It’s going to nurture the team environment. It’s going to ultimately bring your team together to improve the business week-on-week from the trenches. You are doing all these high level stuff. It’s going to be hard for you to see.

You don’t have to have all the answers for everything, that’s basically what I’m saying. You’re going to create that place where your team can be heard. They can put their ideas forward and you can help them have buy-in and feel like they are valued part of the team.

Richard Branson says, “It’s all about finding and hiring people smarter than you. Getting them to join your business, and giving them good work. Then getting out of their way, and trusting them. You have to get out of the way so YOU can focus on the bigger vision. That’s important. And here’s the main thing….you must make them see their work as a MISSION.”

If you can encourage that place, and have a safe place for people to bring their ideas, and you praise them, he said, “Like flowers flourish from water, people flourish from praise.” Create that safe place for people to bring their ideas to the table.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

We’re going to switch gears now. We’re going to actually start talking about how to start off-loading tasks off of your plate and onto somebody else’s. Because one of the biggest mistakes I’ve seen is that people try to hire a VA without having prepared a list of tasks that they would be handing over to them.

There’s no clear on-boarding process a lot of the time. Right now, I’m going to show you exactly what you need to do before you start looking for a VA.

You’re already busy, no matter where you’re at, whether you’re an Amazon business or an e-commerce business. You’ve got a ton of stuff on your personal and professional to do list.

Step 1 is all about: DOWNLOADING, TRACKING and RANKING the tasks. So, let me explain.

When I say DOWNLOADING, it means taking a look back at the last few weeks or months. Checking your to-do list that you have been working through and add all of these to a Google sheet or an excel sheet so you’ve got visibility on all you’ve been doing and you can get clarity on what your workflow looks like. This is DOWNLOADING all the tasks that you’ve done over the last few weeks or months, or things that you’re aware of.

The 2nd Step is, to TRACK your time. This absolutely changed my life and it’s not sexy, and most people don’t want to do it.

It really kicked my ass the first time I done it because I was thinking I was some highly productive person and until I tracked myself the first time, it was humbling.

It dampened my pride a bit but ultimately, it enabled me to correct myself so I could change. Before I’ve done that, it was, ‘No wonder I wasn’t making the progress I was looking for,’ because I was being highly unproductive.

But, when I say TRACK your time, just, open up another Google sheet or go on another tab and every time you switch tasks during the day, just mark the time you changed. It could be answering an email, it could be making lunch – whatever it is for you. It could be personal or professional. Just track your day.

It takes three seconds to do it and at the end of five days you’re going to have some incredible data. It’s going to blow your mind. You’re going to walk out of this process thinking, ‘Oh my god! I was completely unaware.’

So, I highly recommend you do that. Every time you change tasks just mark down the timing and what it took. It could be just answering a WhatsApp message. Every time you switch tasks, that is called context switching, it resets your focus and it takes you 10, 15 minutes, sometimes even more to get you back into the flow for the previous task you were working on.

So DOWNLOAD and then TRACK.

Now, once you’ve done that you should have a download list and a tracking list of all the things that you’ve been working on and then you can compile these together into one big list. Once you’ve done that, the first step – Step 1 so to speak, would be to now RANK all of these tasks in order.

The things that happen the most, the highest frequency and low value tasks go at the top of the list. All of those things that happen often that you want to just off-load, things generally you want to off-load.

It could be checking or answering Amazon customers’ emails or be it responding to reviews or ordering/shopping online or it could be cleaning the house. Whatever it is that you don’t want to do, which is a low value task, you want to have them at the top and then as you look down the list, you want the higher value things like, creating a new product for your business or something that you keep.

The point is, now you’ve DOWNLOADED, TRACKED and RANKED these tasks, you’re going to draw a line between the top 10 or 15 tasks that you want to get rid of and now that’s your strike list of what you’re getting off your plate first.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

I’m just on my way to go and plan my week from the Shangri-La, looking over London. This is no better way to map out the week ahead, in my eyes.

I wanted to share a quick message with you because basically I’ve been speaking to a lot of 7-figure sellers, people that are doing 84K a month and above. And, I’m shocked still to see that a lot of 7-figure sellers are doing 30, 40, sometimes 50 plus hours per week on just the operations.

They’re not spending any of their time working on the high value areas of business, like creating products or learning how to build a list on Facebook, or building partnerships and relationships.

So, what I want you to do, just as an experiment, really, is for you to track where you’re spending your time. REFLECT, this is something that I talk about at Seller Con, which is DOWNLOAD, TRACK and then RANK your tasks.

You download your tasks to know what you’ve been doing over the last few weeks. And, then track your time for 5 days, and then you can get visibility on all the areas you’re working on. You might already know, but the point is without awareness you can’t change it.

What I want you to do is basically REFLECT, DOWNLOAD, TRACK and RANK your tasks, and get clear on how many hours per week you’re spending.

Let’s say you’re spending 10 hours per week on customer service and inventory management, then that is 40 hours a month. Forty hours a month that you’re not spending on a $1,000 task. So, what my mentor says, what’s the fastest way to earn $1,000 an hour? That’s to stop doing anything which is not a $1000 per hour task.

So, that is my little takeaway. If you do need any help or if you want us to see if you’re fit for us to take those stuffs off your plate. You might find out that you’ve got 40 hours a month on inventory management and customer service.

If you want us to take that off your plate for you so you don’t have to hire, train and on-board people then just add a comment in the comment box below or just reach out. We’ll see if we are fit for each other.

Yeah, that’s a big takeaway, DOWNLOAD, TRACK and RANK what you do, understand where you spend your time and start to make some changes.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Today, I want to talk to you about how you can unlock time fast. We’re all super busy, right? If we’re starting with launching products, we’ve got a business, we’ve got family…it’s crazy. So what I want to help you guys with is how to unlock time in your business, in your personal life.

It starts with introducing you to a worksheet which is in the group (https://www.facebook.com/groups/amazonpowerseller). If you just search for “The Quick Offloader”, you will be able to see it in the feed. Basically it’s a pdf you can download and it’s gonna help you. There’s also another worksheet called “The System Systemiser“ bonus for you, you can have a look and really it’s gonna help you to get clear on what things that you are doing right now and what you can outsource.

So, I give you a quick drawing. Basically, it starts with…you just need to download. Let’s say you probably understand what you wanna get rid of in terms of outsourcing first but what I recommend is really to do, track your time for few days, it’s incredible. I was being completely delusional by how productive I thought I was, I thought I was being super productive and frankly it wasn’t and it’s embarrassing and it dented my pride a little bit but it’s really powerful. If you don’t clearly know through the data on exactly what you’re working on, the task – how long it took – any distractions that comes in (e.g. were on Facebook, made food, had a phone call with a friend), anything that happens in your day, just track it for few days and it will frankly kick your ass, it did for me and it does everytime I do it. For the last two weeks, I’ve been doing that process, so it really enlighten me to see ‘cause if you don’t have awareness, you can’t change anything. It’s what we call, drawing a line on the sand of awareness right? Getting really really clear on exactly where you’re spending your time. When you understand what that is, then you can start to get rid of it.

So,
– Track Your Time
– Download the things that you wanna get rid of

It could be personal tasks as well. We have our personal assistant that helps us with our food shopping, with email…it doesn’t have to be just for business. This tracking your time will show you all the different areas of your life which your spending time on, that you don’t have to be. You can get leverage, you can always find a way if you’re committed as Tony Robbins says and finding leverage in your day, finding tasks in your day which you can offload is pretty easy to highlight and identify.

First and foremost, download and get clear on things that you wanna get rid of and just pick the top 3 things and then next time you do it, if it’s online or business thing, hit record and just give them context, the outcomes, why it’s important and when it happens and then finish the video, give it to your VA, now they got the first thing that they need to take off your hands. You got 3 tasks, record the videos or instructions on how to do it and hand it to somebody, a VA that you might have. Tons of places to find VAs, if you want help with that, we can help, by all means there’s load of places you can get help there but ultimately, you’re just looking to offload stuff from your plate.

So get clear on what things you wanna get rid of, go through and next time you do it, hit record, you can do it anyway right? Hit record, talk about exactly what you want them to do and you can hand it to them so they can get full understanding of how to do it, when it happens and really why it’s important, the outcomes.

When that’s been done, you got the first 3 things off your plate and it doesn’t take long, you’re doing the thing anyway right? So just do it for the last time. When you’ve got that, you can get that put to ASANA on a recurring task and just have your VA to take care of it every day or every week, depends on the frequency. Ultimately, you’re looking to get your high frequency-low value tasks off your plate first. Frankly, that’s gonna be so relieving to you when you just got some time back in your week.
So that is, in essence what the Quick Offloader is and basically, the worksheet here:

– You’re going to download the process
– Highlight the new owner
– Is the video have been recorded?
– It says SOP approved. You can have the VA do the SOP the first time they action it, so when they provide the SOP, you can be sure that they know what they’re doing and when it’s done, it’s good to go. Then they blocked in to their calendars.

So that’s “The Quick Offloader” worksheet, you can use that as a place to download and as a way to track and offload tasks to your VA. That’s really on how you can start to gain more time back in your week.

So, really helpful to track your time, do a download, record the videos and then hand them off.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

I’m just going to take you through and give you an overview of what we’re going to cover today.

Today, is all about the Diversify Growth Area on this Model. Just a quick summary, this is the Model: How We Help People to Go from Chaos to Control to Scale in their Businesses. So, we are going to do a series of sessions to help you around different areas of the business.

Right now, we are here, the last session two weeks ago, we did Install Systems, where we just covered How You Can Unlock Time? How you can unlock some periods in your week so you can focus on high-value stuff instead of doing the low-value, high-frequency things which really create a bottleneck in your business.

So, Session 1 was up here. We go now here for Session No. 2. Really, really excited about jumping on and helping you guys out.

It’s again all about how you diversify your growth in your business, and it really is about the No Giveaway Selling System. I’ve had a lot of people ask me what this is about and we’ve been doing a few workshops. A few kind of trainings for a few different groups of Amazon Sellers.

I want to give you an overview of it right now so you can really get a good feel for what it looks like. So with that said, we’re going to dive in and start.

As I mentioned, we have the No Giveaway Selling System, which is, as you can see, How to Unlock Cashflow Tied-up Into Your Inventory? Increase Monthly Sales and Build a Customer List that You Earn Using Facebook Without Doing High Discount Giveaways.

I’m just going to roll through and really just get clear on a few of the challenges.

First things first, I just want to know where you guys are in the world? And, really where you are located. I bet there’s big diversity in this group. We got people from Germany, USA, Japan and we’ve got also Aussies in the Group. We’ve got all sorts of people from all around the world.

The next question is, How long have you been selling physical products? Really, helpful for me to understand where you guys are at and how long you’ve been of doing this.

Moving on the next one is really, What percentage of you sales comes from Amazon right now? So if you are exclusively selling on Amazon then that would be a 100%. If you’ve got 60% and you’ve got other channels, great! Just pop-in what percentage of the sales comes from Amazon. That’s going to enable me to understand where everybody in the group is at.

We’re going to switch gears and really talk about some of the challenges. You guys probably experienced some of these but giveaways are expensive and they are not getting any cheaper, especially as Amazon becomes more competitive.

That’s the big thing, the cashflow for businesses can be eaten up because we’ve given away hundreds if sometimes thousands of units over a period of 6 months and more. If you have more products, you’re giving away more units. What happens is it costs a lot. Obviously, that can eat into your cashflow to get to be able to reorder higher inventory for that product. Also, it’s going to restrict the growth of launching more products because the cashflow is being eaten up by these giveaways that you know don’t always work.

That’s the challenge, and sometimes people find themselves in a bit of catch 22. They’ve launched a product, they’ve hoped that it would get ranked but it didn’t or it did get ranked and it slipped down. They’ve used a lot of cash flow and it kind of stops them from re-ordering the units they need. They’re bit in a sticky spot.

They’re becoming less reliable and you’ve probably seen it in yourself. It’s kind of like chasing a pot of gold at the end of the rainbow in hopes that it’s going to work. Frankly, it’s becoming more and more challenging.

Again, like I just mentioned, we don’t want it to be based on hope. That is not good enough for you. It’s not good enough for me. It’s not good enough for us. So, we want to make sure that we’ve got really control of our customers without being forced to be a commodity on Amazon. Having reduced our prices because we are on page 2 or 3 we tried to launch with a giveaway but it didn’t work. We just spend a lot of money on PPC and it turns out that a lot of time we have to reduce the price.

People have to reduce the cost of their products just to get sales to break even on all of that investment. It is a huge investment of your time, money and energy. It’s kind of a challenge to have a growth from there.

There are Chinese suppliers flooding the market. A lot, or a tons of brands with deep pockets that can throw thousands and thousands of units out to giveaway and not really be affected by it. It’s hard to compete with people that can do that.

Ultimately, if you’re selling only on Amazon, then it creates the challenges if your sales, god forbids, something happens to your account then that would be the end you sales. That’s what we don’t want. We don’t want that for anybody. If we can help people avoid that and start to think about that then I deem we have done a good job.

With that said, removing yourself from having all the eggs in one basket is going to help you diversify. If you’ve not started thinking about it yet, start to think, ‘Okay, how can I build more of a diverse business without just being reliant on one channel on Amazon?’ It’s ultimately about building a strong foundation to lay the future of your business on that foundation, that strong foundation that we are looking to build.

Jeff Bezos has got a great business, right? He’s got tons of customers, in fact, hundreds of millions of customers. If you’re only selling on Amazon then pretty much out there is all his then you don’t really have any customers. So, build that Customer List. That is what we are excited to be talking about and hopefully influencing people to start doing this, and to start thinking about how they can make this a reality in their business to unlock the cash flow. Also to be not be so reliant on Amazon.

The games, going to change back in 2013 or 2014. Using only amazon is kind of great but right now it’s kind of getting more difficult and you kind of need a list of paying customers to really diversify your business.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey guys, Aaron here from Systemscultureimpact.com. I’m just down Brick Lane in East London and I just wanted to have a quick video because I’m surrounded by loads of creative stuff. It’s everywhere.

You’ve ever been to this part of London you’ll see there’s artwork all over the walls. There’s a lot of creators, as they call themselves over here in this part of the City.

I’m just seeing so much. Some are kind of famous artwork around here. Apparently, I’m no expert or no graffiti guru but you can see just being around this area how creative a lot of people that live around here. They express themselves and their art through the medium of drawing on walls.

There’s loads of hidden artwork around that you’ve got to keep your eyes are for to really look at. What this really brought up for me was I was thinking about what most entrepreneurs come into their business, they’re really creative. They got started and they’re really fired up into doing a lot of great creative work that they find natural to them, and things they really enjoy.

What I find was, that a lot of people don’t end up or they don’t get the chance to do the creative work that they’re good at and they ended up doing a lot of stuff that they’re bad at and they’re not so good at. And, this is something which I have recently.

Even though I teach stuff, I need to be reminded sometimes of doing the stuff which I am good at and just get rid of everything else, taking stock and really doing that. Not just hoarding the work which is not so good for me to be doing.

I’m just going to show you, we’ve got elephant. We’ve got all sorts of stuff going on. The point guys is how can you start to be more creative in your business. What do you need to get rid of to unlock your creative capacity?

A lot of time, we get caught up doing a lot of stuff which is the operational tasks and stuff like that. Frankly, this should be given to someone else.

So, ultimately, what tasks/things do you want to get rid of that allows you to stop doing the things which you’re not great at? Just have a think about it.

Will be interested to see what you come out with.

Thanks, guys. Signing out.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

So the next point is “Ramp-Up Responsibility”.

So I want to explain this picture in this image really because it came from a story I heard a long time ago and basically it was about a story about a child and an adult walking into an ice cream parlor and the kid, the child, saw this ice cream is like “mommy, mommy” or “daddy, daddy please take me to get an ice cream”.

The parent was like okay we’re gonna do this, the child is really excited to get an ice cream. After she got the ice cream, the small child walked outside could barely hold the cone properly and drop the ice cream flat on the floor and cried and cried and cried and cried and the adult obviously felt bad and felt you know we’re gonna get you another one. The kid was crying, of course you’re gonna go and get the kid another ice cream.

As they are walking back into the ice cream parlor, the kid spots the triple scooper on the picture and is like “can I have the triple scooper?” and the question really is “Would you get the kid the triple scooper?”.

The answer is, of course you wouldn’t buy the kid the triple scooper because it couldn’t even handle the single scooper right. And that’s the same with your new team member, we wanna make sure that when we bring people, we’re not given them or throwing everything to them straight away, we wanna ramp-up responsibility.

We wanna start with the easy stuff that’s gonna free you up, start with the high frequency-low value ongoing tasks that are gonna free you up in your business, frankly the things that you should be doing. Get them set up, get them in sync and just get them used to how things are going, don’t give them the triple scooper right away and let them work into the higher responsibility because remember this is a relationship that’s gonna lasts for months and years hopefully, so it’s really a ramp-up for their responsibility.

There’s no racing the immediate short term, this is marathon, it’s not sprint. As you start to ramp-up responsibility, they can tick things off your plate, the high level operational things. For instance like inventory management, that’s kind a big thing that most people hold on to for a long time and providing you have the right person of course, you can start to ramp-up responsibility and start to hand over some of the tasks, the recurring kind of projects that happen and get them off-loaded.

So the next point is to “Recalibrate & Review”. Just like they do after a football match, they stop and they replay and they work out what happened, it’s kinda like an after action review to exactly what happen in the game.

That’s what we need to do with this whole process and you can see a place where we can clearly recalibrate with the new hire, recalibrate in terms of how you thought the process went of onboarding them and you can review how you can improve then and how they can improve in their current roles.

It’s really to just stop and see, taking inventory of the progress and the process and really used that to improve next time and really to now kinda put a line in the sand and say okay this is where we are, now where we’re gonna go.

So guys, that is the 5 keys that you need to know when you’re onboarding and hiring talent.

Right now, check in with yourself. What you’ve learned? What you’ve noticed? And, if you like to share anything jump in the group and post away.

Thank you so much and I‘ll see you in the next video.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Alright, so this was something I learned recently at an event in Miami & it’s from a guy called Ari Miesel, full credit to him for this, you can find him at www.lessdoing.com. I’ve learnt from some of the smartest people in the space, Ari is basically a productivity expert. It was really great to sharpen some of my skills around optimisation, productivity, what I wanna do is take what I do currently & take it to the best person I know in the world and ask them how they would do it to improve. I got tons of insights & I’m excited to explore them & providing the results go well, then I will be sharing it with you guys to help & pass it on.

So, this is called the “6 Levels of Delegation”, so this is really relevant for us, I know there’s a couple of different ways you can delegate but this really crystallized it for me. The “6 Levels of Delegation”, so this is really a tool you can use when you’re looking to outsource anything.

First & foremost, this is a tool you can use & I’ll get permission from Ari if we can borrow this & we can repurpose it & put it into the group so you guys can use it as well.

So, you have to begin with writing the “Tasks that you’re gonna outsource / delegate”, “Due date”, “Level of delegation”, “Deliverable”, what is the result, what is the outcome, what is the deliverable of this task you’re delegating.

Over here, it includes the “Resources needed” to make this happen, & the “Limits”, e.g. this could be, if it’s above $250 then you have to come to me & get permission. Then this is the “Criteria for success” & some of this stuff comes from a coach called Dan Sullivan who is the owner of Strategic Coach, he is a legendary, probably one of the most famous coaches ever really of Strategic Coach & he has frameworks like this for creating the Criteria of success of what that looks like when it’s done & when it’s complete & that’s obviously where you add that. In here, “Contact me if” you can’t make it happen by the deadline, for example.

We’ll run through an example in here shortly, we’re gonna walk you through the “6 Levels of Delegation”.

Level 1 – This is where a lot of us naturally think this is the only you can delegate & this was true for me for a long time when I started out. Level 1 is “Do as I say” which keeps people locked in to spoon feeding & micro-managing but it is effective if you’re very specific about an outcome that you’re looking for & very specific about a tasks that you want done in a certain way then it’s about level 1 delegation.

Level 2 – the next one is “Look into this”. So this is for instance you have a task, okay most of us here have VAs or were gonna be hiring VAs soon, so this is, look into this as a task to hand off to them so don’t have to do it yourself.

Level 3 – the next level of delegation is “Give me your advice & I’ll decide”. So this is good for instance if you don’t wanna go & look at the options & figure it all out yourself. You can say, okay go & find out what the best options are & present them to me & I’ll pick one, so it gives you that control but you don’t have to go & do the work & figure it all out yourself.

Level 4 – is “Explore, decide & check with me”, a lot of this comes down to decision-making. Decision-making is one of the big takeaways I’ve got from the event was decision-making is such a drain on our productivity & when we can remove as many decisions as we can, then its gonna alleviate all of this stuff in our head & gives us more space to be creative & do things that we love. When you got tons of decisions in your head to make, it tends to be when you’re living in this area (Level 1), everything has come through me, I have to make all the decisions & it kind of clogs you up.

Level 5 – the next level is “Explore & decide within these limits”, super powerful to just say to somebody, okay this is the outcome that we want, go & explore this, decide yourself within this criteria & then you’re done, you don’t have to think about it again, you’re on to the next thing.

Level 6 – is “Take care of it for me”. Where its like, deal with it, & this generally does require somebody who’s a bit high level, so if you have a general VA who’s doing very task-based stuff, then they might not be entirely comfortable with that until they’ve got some experience & you’ve work closely with them for a while but ultimately that’s probably the most desired level of delegation across the board, take care for me now, I don’t have to deal with it especially if you’re thinking about operations, the more responsibility is required if there’s high level task that you’re looking to delegate.

Does that all makes sense? Are you clear on how you can use this when you’re looking to offload things to your employees, to your VA. I hope that clarifies the depth of different ways you can delegate to ultimately remove decision-making as much as you can & to free you up. When we get overwhelmed, we got all these things that keep piling on & we think we got to do all ourselves but if you just look at that list & use this method of delegation to get rid of it but it’s important that you do delegate with clarity & this what this kind of worksheet is to use for.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Hey Guys, welcome back!

In this video we are going to talk about the 5 Key Points that you need to know when you’re onboarding talent into your company.

The first one is, Prepare the Runway and Document. It’s really important to get prepared ahead of time. You know the saying, and I’ve mentioned it before, ‘If you failed to plan, you plan to…’ I don’t even have to repeat that. The point is, the end of the game is to get clear in terms of the documents you need, the framework and then the plan for the onboarding process.

There is no scrambling around looking for documents ad hoc when the time comes because ultimately, you’re trying to patch together things in that way and we talk about the issues when we do that. You lose trust, they lose trust, they lose inspiration and frankly, it’s not the ramp up, the kind of take-off that we’re looking for with a new team member.

It’s like the guy on the runway. You’re the guy preparing everything, making sure it’s all good to go. You’re doing final checks making sure that everything is in place and ready to handover some of the tasks. You’re just ready, following the frameworks, the videos and worksheets that we’ve got coming.

Don’t do what most people and most businesses do, and have none of these in place. They really haphazardly find somebody, and then they realize after a while that the person is not happy or they’re not excited to work there anymore.

A lot of it is due to how it starts. Now, let’s start strong. This is where it really comes into play, just doing a bit of prep upfront. I’m not saying take weeks and weeks, just follow the frameworks that we’ve got to make your life much much easier.

With that said, we’re going to move to Point 2, which is to Connect and Indoctrinate them into your world.

It’s like drinking the cool aid, if you like, welcome them, build rapport and set the expectations.

Have them come into your culture and into your team. If you’ve got a few team members right now, really create a warm environment for them to step into. Show what you collectively together can create, that you’ll all be proud of.

If you have a team that is virtual and they are in the same area, get them to go out together for some food or just a social. If they are local too then do the same. It’s really about bringing them into your world and indoctrinating them into your vision, your values, your purpose where you’re going and what you stand for.

Many people say, ‘Oh, I just sell products on Amazon,’ but I believe it’s truly important to build a culture and a company with people around you that truly love what you’re doing and believe in what you do.

If you’re going to spend much of your time in work then let’s make it fun. Make it something that is going to be challenging and also something where people really want to be magnitised towards it and be part of it.

Bring them into your world and really make them part of the team. Make them feel welcome and have the other team members that are already with you also make them feel welcome.

The third point I want to talk about is Establish Rhythms and Communications to ensure that you guys, in your team, when they come onboard, you’re all rowing in the same direction to the same beat, to the same rhythm.

Finding the comms channels, the communication rhythms are just as important as the daily routines, the weekly meetings, and so forth. It’s really important to establish the rhythm for them personally, the roles that they’re going to take up.

If it’s a new customer service person or say, a general VA whose going to help recurring or ongoing tasks on a daily or weekly basis, then just get clear on the rhythms that he’s/she’s going to be doing in her specific role and also the rhythms of the company and the team.

Get clear on the communications channel. How you communicate within your team and what is expected and so forth. Then, again, you might be thinking about how I’m going to do it. We’re going to show it to you very soon in the next videos.

If it’s really about getting them in sync with your business, you kind of put them together and you’re going toward that target, right? You’ve got the compass. You know where you’re heading. This is your role at the front of the boat. We are going in this direction. This is our outcomes for the year. This is the priority for the quarter, and this is how we all row in the same direction.

This is the rhythm. This is your own role expectancies. What the rhythms are for your role, should I say, and this is how we communicate. When you have that clear within no time at all it’ll all be in sync.

Right now, check in with your a self. What you’ve learned? What you’ve noticed? And, if you like to share anything jump in the group and post away.

Thank you so much and I‘ll see you in the next video.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

Step 1. The Facebook Ad

The first step obviously is you want to do a Facebook Ad that is going to focus on your product.

What I found is that if you try to be too clever with the ad then you get lower conversion rates because people will feel tricked when they go to your site. You don’t want to trick them. You want to be very straightforward on what your offer is. So, our ads are fairly simple.

We do have some branding and other things that we do to make our product seem attractive. One of the things that we also try to do is pick products that have good appeal, for example, hair care products ads.

Through some research I’ve found that these boar-bristle hair brushes are very popular with the ladies and there’s a lot of ladies on Facebook, so that seemed like a really good match.

Essentially, what we do is try to make our ad pretty straightforward. The idea of the way we build this business is we don’t want our customer to ever feel tricked or anything like that. We want a happy customer because we don’t make a profit until they buy the second, third and fourth product.

We want to build a list of very happy customers. If we can sell a product, let’s say, $30 on Amazon, then, we can get it for $3 on Alibaba. If we can sell the brush, add cost on top of that plus the shipping cost and break even then it’s a win for us.

We just acquire the customer for maybe $7. We charge them $7, $8, or $9 and give them a really good deal on the product so the ads is very easy for them to want to click and check it out.

Step 2. The Landing Page

The next step is we take them off of Facebook, eventually we will be able to sell within the Facebook ecosystem, but for now we then take them to a Landing Page.

This offer is a free plus shipping offer. We just sell it to them for the shipping and handling Cost, which is like $6 or something and what we’re doing is sending them to the Landing Page which has a bunch of elements on it that make them want to click through. We have more text and copy and we have these big green buttons that will take them to the next step of the funnel.

Step 3. The Cart

The next step of the funnel is the Shopping Cart.

All of our carts are our own that we built. We don’t use shopify or any of the pre-made carts because we want to have full control over everything that we’re able to do on the cart. We have little tweaks that we have discovered through the years that increased conversion value significantly.

This is a free plus shipping offer we are running here. We don’t always do that. Sometimes we do it, sometimes we don’t. With this one for instance, one of the things that we do is we put a screenshot of the Amazon Listing for the same brush on the cart under the ‘Buy’ button so they see they’ll be able to buy the brush for like $6 or $6.95 from us but if they go to Amazon the same brush is for sale at almost $30.

They can immediately see the value that they’re getting from this product. And, for us, again, there’s some other things that we do as far as how we allow them to order more products and ways we set that up that add to the thing.

There’s also several things we do with pop-ups to try to save the sale. One of which is we will offer a pop-up where they can actually purchase the product on Amazon if they like. This would be a way for you guys to increase sales velocity on your actual Amazon listings.

What we found works even better for us and that is to have a pop-up with a phone number where they can call if they don’t want to buy through the internet but want to buy on the phone. We found that we definitely get a lift and get orders everyday from people who just wanna talk to someone.

Make sure that it is legit and that they are not getting taken advantage of. They call in and talk to our sales rep and she text the order and they’re all happy.

When you combine all these little elements, we find that we usually accomplish 2 to 2.2 times average order value of what the single unit cost is. So if the single unit cost is $5 then we have usually an average cart value of $12, which is part of what makes it work financially for us to have this thing.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.