I’ve got a quick question for you and that is, do you need structure?

For most people in the Amazon ecommerce world it’s a massive, yes. In here, I’m going to show you how to go from chaos to control by starting to structure in your Amazon business in a way which is nice and clear.

This came out of a client conversation we were having in one of our group coaching call. So, every two weeks we get together with everybody in the implementation program. They ask questions, I coach the group and it was clarifications around how the business structure should look like – the infrastructure across three different levels. We’re going to jump in and talk about exactly what that looks like but first, let’s cover why it’s important.

If you don’t have clear structure then it’s hard work. You’ve got people come in to you for documents, you’re trying to find stuff from all over the place, it’s just hard work!

It’s totally no fun when you were trying to work on a high level highly valuable kind of area of your business but you’ve got people needing stuff for them to progress so you have to fight fires and you’re really the bottleneck and you’re slowing things down. It’s chaotic and kind of you owning a job because there’s no system to help you grow your business.

It’s all reliant on you and you’re worried it’s all going to collapse. It’s kind of built on a house of cards, laying foundations on sand instead of the strong structure, which is going to enable you to scale but if you do get it right it’s highly leveraged. Your business can work without having to come to you for everything and if it was easier your team is in flow and so you don’t have to be interrupted all the time and you feel like you’re much more in control instead of it being chaotic and all over the place.

It’s controlled instead of being chaotic and it’s crystal clear on how you’re going see your vision accomplished. You’ve got a big vision of where you want to go and take your business and you’ve got structure and you’ve got systems to get you there. It’s the roadmap to take you towards your vision, so with that said I want to jump in and talk to you quickly about the big idea.

Build your business infrastructure like McDonald’s did. They can take their business anywhere in the world to any location, create a McDonald’s and produce the same products, the same experience. Everything for their customer so that’s what we’re doing, taking that same idea.

We’re building an entire structure and a system that could be taken and it would work for any other brand. You could run an Amazon business. So, you’re creating that whole package just like the amazing book “E-Myth” talks about. It shows that building a prototype model and this is what we’re doing with our Amazon businesses. We’re going to store things in Google Sites and Google Drive and then we’re going to use Asana or project management tool to bring things to life.

Now, let me show you what I mean. This is something I call the chaos to control infrastructure model. Your business lives across three different levels. I’m going to keep it nice and simple and I’ll show you exactly what I mean by a Google site and I’ll show you an example.

A Google site is a simple directory website accessible only to your team and you can store and edit your procedures online. It’s like an online university for everyone in your business. You can control the access and everybody in your company has access to different parts of the site.

Let me show you an example, we have as our template for clients in the case study group where you can model it and tweak it to fit. Basically, it’s got different tracts of the business broken down to brand or user management and this is where we keep everything so all the systems, all the SOPs, all the videos are kept in this place here. That is how a Google site looks.

First and foremost the Google site is like, again, the online University for everything in your business. It ranges from invoices and keeping all of your financial information around your orders and suppliers. It has stuff about your brand – your company commitment and your vision and values. Exactly how things are done. How to use, for instance, Google Drive, the intranet, and how to fix Amazon issue etc. You’ve got the different areas of the business stored in here.

Under Delivery, Marketing & Sales, you’ve got the systems within the Amazon business, –

– The Product Launch System
– The Ongoing Optimization System
– Paid Advertising System
– Customer Love etc.

The point is, you have this structure across three different levels. The first one is the Google site, like I showed you, and the second is Google Drive. You mimic or copy that same structure I just showed you across all 3. This same structure that you see here you copy over to Google Drive so it’s the same and it’s coherent and it makes sense. It’s not all over the place. You’ve not got random files all over the place, but you copy that same structure into a Google Drive.

You have the same structure across all three, as best you can. It’s nice and clear where things are found on the Google site and Google Drive.

So, what’s the difference between each one? Why’d you need a Google site and a Google Drive?

A Google site is the complete place where everything is kept and the Google Drive is more of like a vault where you store all the company documents and videos and things like that. Let’s go for this example, we’ve got say, The Customer Love System. In this context, the Google site will have everything to do with customer service or customer love (it’s how we we call it in our business). That area also has a place in the Google Drive and basically, if we’ve got an SOP on how to check and respond to Amazon messages then this same SOP will be stored in the Google site and also will still be stored in the Google Drive in the same folder.

The point is, you could have historical videos and there could be five older videos on how you used to do that process, stored in that same folder. There’s a feature of Google site where you can only embed the most recent SOP from the Google Drive into the Google site and it’s really easy to do.

Finally, over to Asana. Asana is where you bring all this to life. Aasana is the project management tool. Without this then it’s just stored in these two places.

How do you actually make these things happen?… with a project management tool.

We use asana so you’d have the same structure across all three levels. This is where you manage your team with full accountability, where you bring everything to life and that’s where things happen in your business. You can assign tasks and you can set deadlines for the specific tasks.

I hope now, it makes sense in terms of building your infrastructure across these three levels:
– Your Google Site
– Your Google Drive
– And your project management software (check out Asana, it’s awesome).

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