In this short video I wanna just run through an insight that I had with a client on their Game Plan call recently. We covered an issue that they’re having in terms of they couldn’t get consistent ranking and reviews on their listings. They seem to be completely in urgency when rankings drop or bad reviews come in…

This is an overlooked area which could be causing a lot if issues in your business if you’re struggling to get consistent ranking, reviews and sales.

This is what we call The Asset Optimisation System™.

Everybody’s different. Everybody does different things to maximize Buyability and Visibility. If you think about it, Buyability and Visibility are the main 2 things on Amazon. If your listing’s Buyable, it’s relevant, it converts and it’s what people are looking for and it’s targeted to the Avatars that are likely to buy your product.

It’s not hard to create listings which are Buyable. It’s not uncommon for people to have 30% or 40% conversion rates from a lot of their products. This is the easier thing to do. The second more difficult of the two is the Visibility piece.

At a high level, if you think what Amazon is, these are the two things it’s all about – Buyability and Visibility. When you get these two things right that’s where the cash comes in, that’s where your product is organically ranked and it’s visible in the ads that Amazon provide but which also drives sales and then organic ranking.

With that said, I want to show you this little menu. Think about it as a weekly menu you pull up in your business when you assess keyword positions of your listings. You see where you are currently with in all your relevant keywords for every listing. You go through a menu of and work out ‘Where are we at?’ in terms of buyability and visibility. This will make more sense if you see the video above…

You look at the listings. You look at the reviews. You could be tweaking the images. You look at the copy – Is there something you can tweak? What coupons can we add? Can we add clippable coupons?

You look at your ads, how can we get more from our ads? Is there anything we can do this week to optimize our keywords position by being more aggressive on certain keywords?

Is there anything we can do with our email list to market and promote our product to drive more sales and rankings?

Is there a price optimisation that we can figure out? So, we negotiate with our suppliers. Can we create terms with them so we can increase our cash flow?

Can we pump up our price? Maybe 0.50 Cents and see what happens? If you decrease expenses on your cost of goods by 0.50 Cents and you increase price by 0.50 Cents then that’s how we can see geometric growth. When we increase ranking (across as many relevant search terms as possible) and reviews that’s when great things start to happen.

Create your own menu based on what you do to drive increase visibility and buyability. How do you get reviews? How you rank products? How you optimize your listings and so forth. This system is Evergreen as long as you continue to update your menu with the latest strategies to drive visibility and buyability.

It’s just about putting them into a formalised system so it happens as a habit. Not as a reaction. Not just when it’s broken. Or when you realise that your sales have gone down in your Amazon Sales Dashboard and your Business reports.

You trace it back and you find one of your listings has been shut down or you see you have dropped Keywords from your high volume terms.

Instead of living in reaction where you’re only looking at it when it’s broken and it’s too late, you need to put it into a system that happens every week. You have a time in your calendar where you do this each and every week. You create the actions which need to happen from these to make your assets more Buyable and more Visible.

It’s ultimately about taking your menu that you’ve got and that you’ve used and having it as criteria that every week you look through. What needs to happen based on where we at?

Based on this listing right now what are the actions that need to be taken. Then, you put that into your action steps into your project manager software, like Asana, and you have your team go execute on these things or yourself.

If you’re doing all the operations then this is going to be harder to do. So your game is to outsource a lot of the operations (the things that you don’t need to be doing, those $5 task) so you can focus on this stuff. This stuff is where most people need to be residing especially in the startup phase as you bring more people on.

Higher level people can start taking on these things for you. This should be a big part of your focus because this what drives growth and sales consistently.

So, I hope that’s been helpful. I hope it makes sense. If you have some sort of system like this in your business then what would it do for your brand?

What would it do for your sales inside your business reports.

Would it be a lot higher growth than last year?

What do you think would happen?

Most people leave this to just reaction.

What I would love you to do is to figure out how you can put this into a system for your business so you can drive more rankings, more reviews, more sales and business growth. So you can build that momentum we all love to see on Amazon.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.

It’s all about Asking Great Socratic Questions.

Now that you’re in a beautiful state, you’ve done a short gratitude process, it’s time we talk about purpose.

I’m going to give you 30 seconds to answer each one of these questions. Your answers don’t need to be perfect, they just need to be about 80% done.

You see when you overthink things you hesitate, procrastinate and usually this won’t be the best answers that come intuitively. The answers that come to you right away is going to be 80% right, and that’s what we want for today.

As you answer these questions, write down the first few answers that come to mind. Don’t worry of getting them perfect. If you do that right, then 80% of the things you throw down today is going to be what really resonates.

I’m going to give you 30 seconds to answer each question. Remember, don’t spend 2 minutes on a question. Keep moving.

If you had $10 billion how would you spend your time?
What legacy would you like to create? If money was never a thing, how would you spend your time? Who would you like to help in the world?

If I sent you to a shop and told you to grab 3 Magazines based around your passions, interests, what would they be?
In short what are you most passionate about? What do you love to do? It could be anything, sports related, relationships, science, personal growth or astrophysics.

When you were a child, what did you want to be?
Think about when you were between 5 to 12 years old, what did you really want to be when you were older? This gives you insights into what really interests you. What are you really passionate about?

If you just got told you had 12 hours to live, what would you be disappointed about not experiencing or doing?
It could be a place that you didn’t get to see or a relationship that you didn’t nurture. It could be something that you didn’t say to somebody or something you didn’t create in the world. What would it be?

What drives you?
What really drives you beyond money? What is the driving force for you in your business or in your life? Is it happiness? Or experiences? Or laughter? What is it? Get clear on what drives you and why?

How could you be more transparent, vulnerable and come from a place of service?
Be truly authentic for your team members. A lot of people I’ve spoken to in the past think that you need to be a superstar CEO who is bold and brash but that’s not the way it works. Sharing from a Jim Collin’s book I read, ‘Good to Great’, (which is an incredible book and I highly recommend), most of the best leaders are transparent, vulnerable and just real.

Who do you need to be to attract your dream team to serve your perfect customers?
Who do you need to be in everything that you do? How do you need to conduct yourself?

If you need some extra time, just continue on these questions. This is really an incredible exercise that I have done many times and it is one of the most moving and emotional things I’ve done.

Frankly, it’s the most rewarding as well.

Get ready for the next exercise if you dare!

This is truly powerful and we GO deep so, it’s definitely a bonus if you want to do it. I highly recommend it as one of the most incredible things that I’ve done.

Instead of writing the questions down you could just go speak into a recording software and use that recording to be transcribed by one of your VA’s. Obviously, this is personal and you might not want to share but as you can see, this is going to be one of the great ways to get some golden nuggets out of your heart and mind.

Sometimes when we’re talking, some of the best just comes out of us verbally. You can use Fiverr to transcribe them over or you can have it transcribed somewhere else. Then, you can just read it through and pick the sentences that really stand out. That could be a fast way of how to really download and filter through the things that really move you.

At this point, let’s talk about this powerful exercise which I got from the Stephen Covey book, The 7 Habits of Highly Effective People. This is an incredible, legendary book, as you all probably know. This exercise comes from that book. I believe it stems from a traditional Japanese exercise, I know it’s been a part of Japanese culture in some way, shape or form.

In order to create a powerful vision and purpose it’s really important to do this exercise. And, I’m going to walk you through it right now.

I want you to take a deep breath (in to your nose and out through your mouth) a few times. Take a couple of deep breaths (in and out). Prepare your physiology and get yourself in a peak state and let’s go through this exercise together.

I’m going to ask you to close your eyes and go through this story with me and envision it as if you’re there in your world. Close your eyes, take a deep breath and imagine that you’re walking into a huge Church that you know or that’s local to you and familiar. You’re walking through and you see the church is completely filled out with people.

There are people on either side of the church, both sides and both aisles are packed with people that you know. Your whole family is there, everybody that you’ve known, your friends, your acquaintances, people that you’ve served, all these friends and family that you love.

You’re looking around everyone’s faces. It’s a huge ceremony and you’re walking down towards the front of the church and you’re seeing your dearest loved ones, your children, your family, your friends, your community and you’re walking down towards the front of the church.

Just picture this on your mind’s eye, you’re walking down and then you walk up to the front and there’s the priest and the casket. You look down the casket and you see yourself. You see yourself in the casket looking up at you and this is your funeral.

What would you want to be remembered for?

This is like you’ve seen it play out in your mind and you’re seeing all your family come to celebrate your life. How would you want to be remembered?

Pick one person from your family, one person from your friends, one person from your community, and people that you’ve helped. I want you to envision them doing a eulogy speech around you and your life and how you showed up and how you changed their lives. What you stood for and what you meant for them in their life.

This is the most powerful exercise that I have done in terms of how I want to be remembered. How I want to be celebrated when it’s all done. Write a paragraph of what they would say. Take 5 to 10 minutes per person. Really envision them reading out.

When you’ve got this paragraph written I would recommend this as something you refer and reflect in your weekly planning. Quickly scan through and see how you want to be remembered. What you mean to these people. This really helps and inspires your action.

Life is short in the context of how old the planet is. Our lifespan, as human beings is 30 seconds if you put the entire earth’s history in the calendar. The human life is 30 seconds in that whole calendar. How do you want to be remembered?

Press pause and when you’re done, finalize each paragraph and have that as a document you refer back to weekly or monthly to really get you back in the line of what you really want to be remembered for.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just reply “Done For Me”.

I’m a huge Tony Robbins Fan. I’ve been to many of his events and I love his work. One of the biggest fundamental lessons I’ve ever had was the first time I went to a Tony Robbins event. A lot of people are skeptical, a lot of people are like, “It looks like a cult” or something and I can understand why. But what I will say is, the growth that I’ve had every time I’ve been to one of his events has been exponential, truly life changing and I say that from my heart, I really do.

One of the most fundamental things of what Tony does is he gets people into a peak state in terms of when you are at your best, when you are working and operating in a place of happiness and excitement then you are going to be producing a lot of better work. You are going to be able to figure out how you’re going to solve any problem. You are going to learn so much more and the point of it is, getting into a peak state allows you to operate in a much higher degree that you would do if you just sat there, slumped over, with poor physiology and a bad posture.

When you are in a peak state, you can imagine what it does for your physiology but also for your mindset as well. They say, when you bring together your physiology, your actual body and your mind and your heart together, it aligns you in a way which is one, puts you in a beautiful state of mind. And it’s incredible.

This is what I’m going to do, today. When I say get into a peak state, this is going to be fundamental for us to really create a powerful vision. I don’t think you are going to be able to create a powerful vision in your company for your future if you’re not inspired and if you are not in a place where you are ready to really create something exciting for you to go ahead and achieve in your business, or in your life. I think you need to be in a right state of mind to do that. So, it’s really, really important to get into a beautiful state.

Tony says, your state determines your story, and your story determines your strategy. I so believe in that. When you are in a bad state it determines your story of what you tell yourself you believe, and your belief determines your strategy. If you are in an amazing state, your mindset is one of positive anticipation. That belief will say to you what strategy you are going to employ to move forward. It’s all about changing your state and that is the fundamental thing.

Every single day in the morning I get into a peak state, its my daily routine. Taking it a step further; throughout the day keep changing your physiology, you’re sat there on your computer chair, slumped over and you are in a panic then change your physiology, get into a peak state and your outlook is changed.

If you’re preparing for a life changing event in your business, (we are going to create something inspiring) then let’s be inspired.

So with that said I’m going to walk you through what it means to do this.

Block Some Time Off

Before you get into this, don’t do this if you got something coming up in half an hour. This whole session really needs half a day to do this. This is not a completed work of art today, so it’s a work in progress. We’re going to get it 80% done today.

First point is, block at least two 90-minute session. Three or 4-hour time block to do this. If you don’t then this is not going to happen to a degree that it’s going to be effective

Really give yourself time, turn off phone, remove email, shut off things that are going to distract you, lock yourself in the room so no one is going to come in and distract and break your pattern. Really get this time protected in the next 3 hours so you can really give it your best.

Remove the Barriers and Skepticisms

A lot of people are almost too cool or a lot of people are so skeptical about this kind of exercise because it makes them feel uncomfortable or it makes them feel like it’s all a cult or it’s all so BS.

I would love you to remove any barriers that you have. I’m not saying that you do have personally, but step into it and be prepared to become inconvenienced and a bit uncomfortable. If it does feel uncomfortable then that’s what we want. Remove the barriers and you are going to have the most creative and moving work that you’ve done in your business. You’re going to create something incredible, and let’s get inspired,. Let’s have fun with it and let’s spend a third of our lives on something that we love doing, and this is where it begins.

Playing Music that You Love

I’m going to have some music playing over the questions that I ask and I’m going to give 30 seconds per questions and you’re going to use the worksheets provided or just a pen and paper. Just draw a mind map of things that we’re going to go through and just brainstorm freely and have the music playing that you love and inspires you. I’m going to have some inspiring music playing over the questions. If you want you can just press pause and you can play your own music. Make sure it can get you into that beautiful state where you are really inspired and excited to do great things.

Preparing the Physiology

Instead of sitting there, slouched over or if you’re leaning over your computer change your physiology. I love standing up. I stand up most of my day. I do change it up so it’s not all standing. The point is have your shoulders back and a smile on your face. Let’s do this. Let’s not mess around with this, else it’s not going to be effective. Let’s prepare our physiology. Let’s get ourselves in a good place. It’s going to be some of the most foundational, creative stuff that you’ve ever done in your business. So I’m really excited about today.

Get a Pen & Paper then Step into gratitude

I already mentioned, grab yourself something to write on. If you’ve got an iPad – great. If you’ve got an Apple Pencil use that. If you’ve got analog, pen and paper it’s fine.

We’re going to uncover our purpose, our values and create a powerful vision. We are going to map out some of the greatest work you’ve ever done. The main thing is to get it all out of your head, for instance, write ‘Purpose’ in the middle of a piece of paper, circle around it and just mind map, brainstorm all the stuff out. That’s going to be a good way to unpack all the greatness in your heart and your head.

You are about to action some of the most creative and inspiring work you can do in your business.

Let’s make sure we are in a Peak State to create something outstanding.

Be sure to look out for Part 2 where we will go deep on uncovering your business purpose.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just reply “Done For Me”.

Why is it important to have clarity on the fundamentals when building your Amazon / E-Commerce business?

If you don’t have Systems, Rhythms and Routines then the company is bottle necked by the leader.

Why does this happen?

Because they are not outsourcing or systemizing.

This causes an issue because it can stop the business from growing past a certain point.

What usually happens if there is no structure and systems?

Nothing gets done. Things take forever and there is chaos throughout.

But there is an alternative…

…When there are Systems, Rhythms and Routines to drive execution and results. Here is an overview of some of the basics:

Processes – A business process is a collection of related structured tasks that produce a specific outcome. A good example for this would be your Support Ninja doing customer service responses.

Procedures – The exact step by step on how to do a specific task. Unlike processes which are more high level, procedures show you the granular details of each steps/tasks. In the case of your Support Ninja answering customer service emails, the procedure is the exact document of the step by step process so he/she can follow for the specific tasks.

System – A set of detailed processes, procedures and routines created to carry out a specific activity to reach an outcome or solve a problem.

Let’s take as an example, the customer service responses to Amazon customers, which is a process. The ‘Customer Love’ system is all of the different processes which play a part in delivering an amazing experience to the customers. This could vary from answering customer emails, answering reviews on Amazon, answering Facebook messages or answering any customer facing touchpoints for the company. It is a collection of processes which deliver excellence to customers across many touch points.

When you have regular workshops style meetings, (where every member of the team connects in a highly productive workshop), it can create strong accountability, high morale and you’re able to build on a great culture.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just reply “Done For Me”.

I’m really excited to show you how to offload systems and processes really fast to get some quick wins.

If you’re overwhelmed right now, and you have a bunch of things you want to get off your plate then this is exactly the process and the system you have to go through. I’ll show you exactly how to do it.

Before anything else, this is a System for Creating Systems.

There’s a lot of ambiguity around our systems and it feels like they take ages. I’m going to show you that they don’t have to. It’s going to be a great way for you to start gaining some time back.

I’m going to show you ‘How To Gain 10 Hours Back This Week – With The Quick Off-Loader™.

There’s a few steps, the big points, which we are going to cover so you will understand exactly what the high-level entails.

1. Map out the steps – When we’re going to offload something, you get to map out the
steps. This is optional but there are advantages to it because it enables you to keep on track with the video and if you’re just starting out and you’re not used to doing this, then it might come handy for you.

2. Creating the training and giving context – Hit record and give context before the actual training. Context is the What, Why and When. You can also include in the video the definition of success. This is important as this is the quality we are looking for in this particular process or procedure.

3. Set the process to repeat and block in a time to inspect – A good time to do this is on a weekly workshop call or you can schedule a time. A 15 to 20-minute call everyday just to touch base and get them up to pick up the speed would be a great way to begin with.

4. Create the SOP as they action and approve it.

5. Store the SOP and Celebrate – This is positive reinforcement and what they deserve.

A great book to read on this is the Minute Manager by Ken Blanchard. I highly recommend this book. It’s really short, less than a hundred pages, and really easy to read. It’s a legendary book, so check it out.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just reply “Done For Me”.

I’ve got a quick question for you and that is, do you need structure?

For most people in the Amazon ecommerce world it’s a massive, yes. In here, I’m going to show you how to go from chaos to control by starting to structure in your Amazon business in a way which is nice and clear.

This came out of a client conversation we were having in one of our group coaching call. So, every two weeks we get together with everybody in the implementation program. They ask questions, I coach the group and it was clarifications around how the business structure should look like – the infrastructure across three different levels. We’re going to jump in and talk about exactly what that looks like but first, let’s cover why it’s important.

If you don’t have clear structure then it’s hard work. You’ve got people come in to you for documents, you’re trying to find stuff from all over the place, it’s just hard work!

It’s totally no fun when you were trying to work on a high level highly valuable kind of area of your business but you’ve got people needing stuff for them to progress so you have to fight fires and you’re really the bottleneck and you’re slowing things down. It’s chaotic and kind of you owning a job because there’s no system to help you grow your business.

It’s all reliant on you and you’re worried it’s all going to collapse. It’s kind of built on a house of cards, laying foundations on sand instead of the strong structure, which is going to enable you to scale but if you do get it right it’s highly leveraged. Your business can work without having to come to you for everything and if it was easier your team is in flow and so you don’t have to be interrupted all the time and you feel like you’re much more in control instead of it being chaotic and all over the place.

It’s controlled instead of being chaotic and it’s crystal clear on how you’re going see your vision accomplished. You’ve got a big vision of where you want to go and take your business and you’ve got structure and you’ve got systems to get you there. It’s the roadmap to take you towards your vision, so with that said I want to jump in and talk to you quickly about the big idea.

Build your business infrastructure like McDonald’s did. They can take their business anywhere in the world to any location, create a McDonald’s and produce the same products, the same experience. Everything for their customer so that’s what we’re doing, taking that same idea.

We’re building an entire structure and a system that could be taken and it would work for any other brand. You could run an Amazon business. So, you’re creating that whole package just like the amazing book “E-Myth” talks about. It shows that building a prototype model and this is what we’re doing with our Amazon businesses. We’re going to store things in Google Sites and Google Drive and then we’re going to use Asana or project management tool to bring things to life.

Now, let me show you what I mean. This is something I call the chaos to control infrastructure model. Your business lives across three different levels. I’m going to keep it nice and simple and I’ll show you exactly what I mean by a Google site and I’ll show you an example.

A Google site is a simple directory website accessible only to your team and you can store and edit your procedures online. It’s like an online university for everyone in your business. You can control the access and everybody in your company has access to different parts of the site.

Let me show you an example, we have as our template for clients in the case study group where you can model it and tweak it to fit. Basically, it’s got different tracts of the business broken down to brand or user management and this is where we keep everything so all the systems, all the SOPs, all the videos are kept in this place here. That is how a Google site looks.

First and foremost the Google site is like, again, the online University for everything in your business. It ranges from invoices and keeping all of your financial information around your orders and suppliers. It has stuff about your brand – your company commitment and your vision and values. Exactly how things are done. How to use, for instance, Google Drive, the intranet, and how to fix Amazon issue etc. You’ve got the different areas of the business stored in here.

Under Delivery, Marketing & Sales, you’ve got the systems within the Amazon business, –

– The Product Launch System
– The Ongoing Optimization System
– Paid Advertising System
– Customer Love etc.

The point is, you have this structure across three different levels. The first one is the Google site, like I showed you, and the second is Google Drive. You mimic or copy that same structure I just showed you across all 3. This same structure that you see here you copy over to Google Drive so it’s the same and it’s coherent and it makes sense. It’s not all over the place. You’ve not got random files all over the place, but you copy that same structure into a Google Drive.

You have the same structure across all three, as best you can. It’s nice and clear where things are found on the Google site and Google Drive.

So, what’s the difference between each one? Why’d you need a Google site and a Google Drive?

A Google site is the complete place where everything is kept and the Google Drive is more of like a vault where you store all the company documents and videos and things like that. Let’s go for this example, we’ve got say, The Customer Love System. In this context, the Google site will have everything to do with customer service or customer love (it’s how we we call it in our business). That area also has a place in the Google Drive and basically, if we’ve got an SOP on how to check and respond to Amazon messages then this same SOP will be stored in the Google site and also will still be stored in the Google Drive in the same folder.

The point is, you could have historical videos and there could be five older videos on how you used to do that process, stored in that same folder. There’s a feature of Google site where you can only embed the most recent SOP from the Google Drive into the Google site and it’s really easy to do.

Finally, over to Asana. Asana is where you bring all this to life. Aasana is the project management tool. Without this then it’s just stored in these two places.

How do you actually make these things happen?… with a project management tool.

We use asana so you’d have the same structure across all three levels. This is where you manage your team with full accountability, where you bring everything to life and that’s where things happen in your business. You can assign tasks and you can set deadlines for the specific tasks.

I hope now, it makes sense in terms of building your infrastructure across these three levels:
– Your Google Site
– Your Google Drive
– And your project management software (check out Asana, it’s awesome).

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just reply “Done For Me”.

I want to show you a quick way on how you can get more freedom quickly on your business and free up time, so you can focus on more high value activities.

This came from a client conversation I was having the other day with a couple of people in my implementation program. They are not strangers to Amazon. They are doing more than 5K a month and they are just having a problem with a certain area in their business. I let them go through the process on how to systemise and this is what I want to dive in today, how to really get this off your plate so you don’t have to do it again, and in this example today, I want to just use the customer service system as an example.

First and foremost, it’s important to get on the same page. So, let’s do some defining of what I mean by a process. A PROCESS is something like checking and responding to Amazon messages. A PROCEDURE, would be Step 1, Step 2, Step 3. It’s like go open up Seller Central, go to message and emails from Amazon customers and so forth. You have a step-by-step procedure for that. PROCESS is the actual high level, the procedure is the actual step-by-step. The SYSTEM is the collection of processes in an area of your business and this is what we are talking about customer service or customer love and all of the things that you need to do daily for your customers.

Let me talk to you about an example of what I’ve just mapped out, 5 high level processes of an Amazon customer service system.
1. Check and Respond to Amazon messages
2. Check and Respond to product reviews
3. Check and Respond to seller feedback
4. Check and Respond to Facebook messages
5. Check and Respond to email inboxes

These are all different processes in a system of what we call as customer service or what we call on our own as customer love. There’s going to be a number of other processes on here too, like, Check and Process refunds and Process invoices to customers, etc. The point is, you’re the first step into systemising anything as you need to download all of these steps. So, if you’re looking to remove the whole customer love piece from your workflow, if you’re still doing it in your Amazon Business then map out these processes happening in your business, all of them that is happening every single day. What you can do then is to simply get rid of them, and this is what we are going talk about right now.

The first place we start with is mapping out and getting it out of your head into the processes. This set of processes equals the system. I want you to go ahead and pick one that you want to outsource today. This same method that applies to any areas of the Amazon business, it could be you want listing optimization system. Things that you want to happen every day and every week to improve your listings are mapped out in this same format. It could be your financial reports to be delivered. You map out what the processes that you want to happen and you put them into a system. In this case, of course, we’re talking about customer love service.

With that said, we’ve downloaded, we’ve organised in an order that makes most sense, we’ve got a daily process which we need to happen. From here, it’s about getting rid of the first one. In this case, we’re going to get rid of the top one, Check and Respond to Amazon messages. The next time you actually go ahead and do that particular task, you’re going to open up Jing, Camtasia, Screenflow or Snagit, to name a few. They are screen recording softwares where you can record your screen as you go through the task and the process. What you’re going to do is hit record and you can say, “Hello there team member” or “Hey Ninja” and you’re going say, “In this video we’re going to cover how to check and respond to Amazon messages.” You’re going to give them contexts, and you’re going to say, “This is the outcome that we want, this is the reason why we want it and why it happens.” So, you’ve given them an idea of the outcome that you are looking for and this becomes a habit of their daily workflow in their routines.

Then, you’re going guide them through how to check and respond to Amazon messages. If you’re doing that anyway it’s going take an extra few minutes to do it, right? The soonest you’ve executed it and you’ve finished checking and responding to Amazon messages you want to show them, in this example, how to send the message and the like but once you’ve done you just hit stop on the video and that video can be added to your Google site. If you haven’t got one yet that is fine, you can use Google drive and you can store that in Google drive and then you say to the VA, “Hi VA, would love you to go and check this training on how to check and respond to Amazon messages. I would like you to also create the SOP for it as you do it so you can get a deeper understanding of how it works and then you can show me the SOP and I can approve it.” The first time they do it, they create the SOP, and it deepens their understanding and then that SOP, once gets approved, is added to the Google site or Google drive next to the video that you’ve recorded. That’s really quickly how you can map out the process, record and outsource it to your VA. All it takes is for your VA to say, “Yes, I’ve finished it now can you check the SOP.” When they got it they can start to actually do the task.

Once you’ve got some of these processes recorded, it’s all about getting these actually outsourced so they happen every day and you don’t have to do them. Let’s say you’ve recorded 3 videos on how to do these 3 things and the next thing to do is to make these come to life into a project management software. We use Asana. It’s something which is an incredible tool and I highly recommend it but any project management software will do. From that, make sure that you’ve assigned it to somebody, and you can set the day of when you want to make it happen. The point is you’ve mapped out the process, you’ve recorded the videos and all you do in here is you include a link to the Google drive or the Google site where you stored the video and the SOP so they can understand if they get stuck on how to do it.

The point is, guys, you have now downloaded the processes, you put them into a system, you’ve recorded the video on how to do it and you’ve uploaded the videos to Google drive, you’ve pointed them to their training, they’ve created the SOP and now you’ve made this real every single day by having it in your project management software with a setting on repeat so it just happens.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just reply “Done For Me”.

A client asked me how to improve his business week on week and my simple solution was to have regular workshop rhythms in his business.

What happens when you don’t have regular rhythms inside your business?

1. There will be no accountability – There doesn’t seem to be much traction or momentum when you set a task to one of your team members. It seems that it takes forever for a task to get done.

2. There is no real team morale – There is no real team buy-in which can happen if you have a virtual team.

What we did? We started to implement regular weekly workshop rhythms on different processes in different areas of the business. If you look up another video on our blog and on our Facebook page, you’ll see that there is a downloadable sheet which gives you the entire product launch system from finding opportunity all the way to launching it. In this example, we would have a regular weekly meeting following this process:

1. Jump in a Call – Everybody, who touches that process, all the stakeholders, will jump on a call and go to the simple process of checking in what really happens since the last call.

2. Check the KPI’s – Seeing what their KPI’s are saying – Are we moving towards the direction that we should be going? This really highlights and brings to front everything which is really not working.

3. Download all Challenges – Download all the challenges that everybody is having. It is like brainstorming, where everybody throws in what they are struggling with.

4. Prioritise and decide on the few key things – Best to then focus on one thing that needs to be fixed and worked on instead of taking all the stuff to improve each and every week.

5. Identify the team member that need to action the task and do it – If the new way of doing things is better than the old way then that becomes a formalized procedure or becomes the system in the company which is then used as training manual to do things the new way.

There you have it! A simple way on how you can improve your business week-on-week with a simple regular workshop rhythm. Just 45 minutes, all your team members jump in. It really helps build team morale. It helps everybody have buy in, especially with a virtual team. It really creates an amazing culture where people can be actually empowered to step up, speak their mind and chip-in to help the business improve overtime.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just reply “Done For Me”.

here is a big problem I see everywhere people selling on Amazon.

They have no systems or team in place meaning they are the total bottleneck in their business. They are living in complete urgency always fighting fires. Nothing seems to get done and there is little accountability.

I believe the worlds greatest challenges will be solved by entrepreneurs who use their business as a force for good. It’s my mission to help unleash the potential of 1000’s of businesses to create a better world.

For the last couple of months, I have been quietly building a program which helps Amazon Entrepreneurs to fully systemise their business, attract and hire Ninja virtual talent from the Philippines to grow their income and impact.

If you are stuck inside your business, message me and we can set up a time to chat to work out if or how I can help you.

You can do that here.

Or reach me at any of the below:

Email: aaron@systemscultureimpact.com
Facebook: https://www.facebook.com/systemise
Facebook: https://www.facebook.com/thataaronosullivan
Twitter: @aaronosystems
YouTube: www.youtube.com/systemscultureimpact
Linkedin: www.linkedin.com/in/thataaronosullivan