Hey Guys, Aaron here.

I wanted to share a very quick insight with you guys today and it’s all about identifying where the root cause of the problem is.

Many of us, including myself, this happened to me loads of times personally and in business, we have been looking at what is going wrong and looking at it as in, “Okay that’s the problem” but trying to fix.

If you think about it when you see a rotten fruit on a tree and say there’s an apple tree and all the fruits are rotten and you are like, “Okay, well this is just obviously an issue with the fruit,” but that is not the case. You need to trace back where the problem is coming from. If the fruits are not growing because it got not enough nutrients then the problem is in the roots – not the fruits.

The same can be applied to a lot of people’s Amazon businesses, their ecommerce businesses. This is something that happened to me in my personal life recently. Even though I teach stuff, even though I talk about it a lot I still need to identify a lot of areas in my life where I need to fix the root cause of the problem instead of just addressing the fruit.

With that, I had a skin condition for years and years, it was dermatitis. The doctor told me you can’t fix it. It’s incurable you just have to put cream on. I just accepted that fact. I was, “Okay that’s it.” I was caught up in being busy, focusing on business and neglected that part of my body and I didn’t really address the root cause.

After a bit of research, it took me literally an hour or two, then I realised it actually wasn’t to do with I’ve just got skin issue it was what I was eating. I’ve stopped eating dairy, and I stopped drinking coffee for the last week and a half and it’s gone, it has completely cleared up. To me that was something so small that can bring such a big leverage point.

I’ve spent hours and hours in the doctor’s going to get prescriptions and reordering and after all that time it was just a simple fix – just stop eating dairy, and I was drinking loads of bulletproof coffee and all this.

What lesson can you learn from this and apply it to your business. What area of your business is just not performing? Is it you’re looking at the actual fruit or the root?

Let’s say you’re looking at the part of your business which your listings keep getting taken down or your products are not selling well. That’s the fruit, that’s not the root. So, you need to look down deeper along the line and see what system can you get in place. What leverage point can you get in place to enable you to not be having the products go down or your listings disappear.

So, have a little think about that in terms of what is the root cause of the things that happened. For me, it was something so simple as in just removing a certain thing from my diet. For you guys, in terms of business it could be, “Okay, I need to just set up a checklist to make sure that all of my listings are visible and selling.” Or, I need to do a checklist to ensure that every week we look at the keyword ranking positions for all of the keywords that are relevant for our products. Then, create a checklist as an action plan to re-rank products if they slip down, something so simple!

What systems can you get in place that alleviate challenges that arise in your business that seem to be the fruits. If you just keep focusing on the fruits the problem keeps reoccurring. You fix the system, then you don’t have to think about it and it just fixes itself next time.

So, hope that was helpful. I Hope that made sense. Let me know if you have any questions and post below one area or issue that keeps coming up for you again and again that you just love to have fixed. We will talk about it see if I can offer some insight there.

Guys that’s it, coming to you from a sunny East London, boiling hot today, black was a bad choice!

‘Till next time.

P.S. When you are ready, there are 4 more ways we can help you.

1. Get access to ‘The Ultimate Cheat Sheet for Creating a Well Oiled Product Launch Machine.’ It shows you how to launch products fast, get stuff off your plate & get organised. It’s FREE and you can grab it HERE.

2. Join our Group – ‘Email Marketing for Amazon & eCommerce’. It’s our community where biz owners learn to get stuff off their plates, get organised and unlock cash flow in their email lists while building a real relationship with their audience.

3. If you’re looking for a Rockstar Graphic Designer who can totally revamp your product images digitally, we can help. He’s been with us 4 years and is incredible at creating powerful images that grab attention in the Amazon search results…to convert more lookers to paying customers…helping you build momentum, improve rankings and grow profits…Don’t take our word for it. Click here to see what others are saying.

4. Apply for our ‘Done For You’ Email Marketing Agency. I’m working closely with 7/8 figure brands to and turn their email lists into thriving profit centres by driving sales on and off Amazon. We’re driving page 1 rankings, 5 star reviews and long term value of your customers…Without this being an additional expense. (Pay As You Profit).

If you’d like to work privately with me to unlock cash flow stuck in your email list while building a real relationship with your audience, then just comment “Done For Me”.