Today I am coming to you from the top of the The Shard, in London. It’s the Shangri La, it’s where I plan and prep for the upcoming week ahead and to gain some perspective, the view is insane as well 🙂

Today, I’m want to talk about something I see everywhere.

Everyone wants stuffs for free, everyone wants for free information. People think “How can I get this for free?”.

I would say 99% of people who try to create a business they go for the free information. They only want to consume the free information.

Frankly, how do you much value something which is free?

Let’s put this way:

You probably spent time with somebody who needed help around their business. You give them great information, information that has cost you time and years of learning to understand, and you’ve given it to somebody for free.

Then that person hasn’t done anything with it, there has been an absolutely Zero Value Transfer, because they didn’t really take it seriously at all, they actually didn’t implement anything you’ve talked about, so it was a waste of time and value.

You haven’t got skin in the game if haven’t invested your own money into education in any area of your life. It could be your health; it could be your finances; it could be your relationships; it could be your business; or any category of your life.

If you’re looking into stepping-up your game in any area then pay for the information and go find the best person that’ll teach you and give you the best information on that specific area that you are looking to learn.

Hand them money, they have gotten the years of experience from doing that thing that you are looking to get result in. They’ve been in the trenches; they’ve done it, and they’ve learned the hard way to achieve what you want to achieve.

Now, they are going to give that information to you at a fair price, which now you’ve got skin in the game. Now you can take that information, apply it and be invested in it.

Instead of trying to get all the information for free and without having no real conviction on that information because you got no personal investment on it.

This is a big lesson for me. I’ve been really investing in every area of my life. Every time I done that, I’ve seen 10, 20 or 30x return for the money I spent initially, in every area of my life. I can’t stress this enough.

If you are struggling in your health, go find a great health coach and pay good money to get the return that you can get from them. They deserve to be paid for that and your going to be invested to make things happen.

When you get your skin in the game, you make good things happen.

Invest in yourself. Pay for it so you are not getting all the stuff and information for free and not taking it seriously. And you’ll see all the results you get.

This a little nugget from my own experience I’ve been seeing over the years. When I dial in into a category or area of my life that I wanted to improve, I go and find the person that could find to help me in the area. And the growth has been exponential every time, and the results have been as well.

Every penny spent in yourself is worth it if it gets you closer to where you want to be.

That’s my little nugget for you, sending you big hugs from the top of Shard.

Take care and speak to you very soon.

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